- 3 Levels Of Personalized Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 16, 2015
Personalization has been proven to increase email marketing ROI, but the ra ...
- Is Less More On Black Friday? Fighting Email Fatigue
Email Marketing Daily, Jess Nelson - Monday, November 16, 2015
With Black Friday rapidly approaching, new data from SendGrid reveals that ema ...
- Millennials Paying For Access To News
Research Brief, Jack Loechner - Tuesday, November 17, 2015
According to the Media Insight Project, a program of the American Pre ...
- Email Overload Stressing Out Consumers
Email Marketing Daily, Jess Nelson - Friday, November 13, 2015
Emails increase stress for most people, but limiting the frequency of checki ...
- Consumers Intrigued By Smart Home Possibilities
Marketing Daily, Aaron Baar - Friday, November 13, 2015
"[Smart Home technology] has the potential to touch across almost any category ...
- Link Mobile Ads to In-store Purchase With Mobile Coupons
Research Brief, Jack Loechner - Monday, November 16, 2015
While mobile advertising can be an effective way for companies to rea ...
- Who's Calling?
Research Brief, Jack Loechner - Friday, November 13, 2015
According to Nielsen Mobile Insights, 31% of U.S. wireless subscribers describe the ...
- Email Database Management A Struggle For B2B Companies
Email Marketing Daily, Jess Nelson - Wednesday, November 11, 2015
Only 6% of B2B companies have optimal email deliverability ratings, according ...
- Information Quality Is Key To Online Sales
Research Brief, Jack Loechner - Thursday, November 12, 2015
According to the latest Shotfarm Product Information Report, quality and completeness ...
- 4 Billion Consumer Connected Devices by Next Year
Connected Thinking, Chuck Martin - Wednesday, November 11, 2015
Now it looks like there may be more than 6 billion connect ...
- As Ad Blocking Grows, Brands Must Ask Agencies - How Do I Reach Millennials?
London Blog, Sean Hargrave - Wednesday, November 11, 2015
More than one in three Millennials is blocking ads, the IAB say ...
- 83% of Customers Not Getting Response to Social Media Inquiries
Research Brief, Jack Loechner - Wednesday, November 11, 2015
According to the most recent Sprout Social Index, most retailers are turni ...
- Blurred Lines -- How Digital Ends Days Of Above And Below The Line
London Blog, Sean Hargrave - Tuesday, November 10, 2015
Research suggests marketers are looking to focus below the line -- b ...
- Multilingual Marketing Translation Personalizes Better, Reaches Further
Research Brief, Jack Loechner - Wednesday, November 11, 2015
polling more than 150 marketers at INBOUND 2015 who do not spe ...
- Google Makes It Simple, Ranks No. 1 In Siegel+Gale U.S. Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Sixty-nine percent of consumers are more likely to recommend a brand becau ...
- IoT Projections: $44 Billion from Beacon Messaging, 220 Million Connected Cars
Connected Thinking, Chuck Martin - Monday, November 9, 2015
If nothing else, The Internet of Things is about very big number ...
- Robots vs. Human Traffic: Good or Bad?
Research Brief, Jack Loechner - Monday, November 9, 2015
48% of digital ad sellers were not sure how much of ...
- Marketers Should Target Attitude Over Demographics
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Marketers could be missing out on appealing to receptive consumers as n ...
- BBC Research Shows Public Backs Its Online News Service
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
The BBC has hit back at critics who say it should st ...
- Wearables Have To Be Cool
Research Brief, Jack Loechner - Friday, November 6, 2015
A new survey by Juniper Research has found that smartphone users ...
- Journalism And Media Relations
Research Brief, Jack Loechner - Thursday, November 5, 2015
According to the 2015 Business Wire Media Survey, an analysis of journalis ...
- Smart Homes: 74% Want Devices to Be As Simple to Set Up As Cable TV
Connected Thinking, Chuck Martin - Tuesday, November 3, 2015
The smart home may be just around the corner but consumers a ...
- The Massive Disconnect Between CIOs, CMOs
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 4, 2015
CMOs and their agency partners continue to talk about more closely aligni ...
- Google Inbox Email Thinks For You With Smart Reply Feature
Email Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2015
Google's latest email app for Inbox, which the company released in Octob ...
- Millennials Quick To Trade Loyalty For Innovation
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2015
"We will continue to make credit education a priority in our marketi ...
- More Users Online, But Get It Right And Load It Fast
Research Brief, Jack Loechner - Wednesday, November 4, 2015
According to the Limelight Networks' second annual The State of the Us ...
- Strong Growth For Wearables, But Not For Smartwatches
Around the Net In MAD London, Sean Hargrave - Tuesday, November 3, 2015
The analysis from YouGov indicates there is strong growth ahead for wearable ...
- Consumers Prefer Email, But Want Choice
Email Marketing Daily, Jess Nelson - Tuesday, November 3, 2015
Email is the most preferred method of promotional communication for both consume ...
- Switch Off From Social Doom -- UK Consumer Confidence Hits A Record High
London Blog, Sean Hargrave - Tuesday, November 3, 2015
Forget social media and the doom merchants, UK consumer confidence is ...
- Chick-Fil-A, Hobby Lobby Lead 'Faith Equality Index'
Marketing Daily, Tanya Gazdik - Tuesday, November 3, 2015
Chick-fil-A, Hobby Lobby and Interstate Batteries are the leading brands in t ...