- Retail Wrap: Consumers' Careful Christmas
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2015
Consumers' tenacious frugality is key. Among the households tracked in How Ameri ...
- Live TV Lives On
Research Brief, Jack Loechner - Thursday, January 15, 2015
While much attention is deservedly paid to how these services are transformi ...
- Social Media Not Stressful, Study Finds
The Social Graf, Erik Sass - Thursday, January 15, 2015
Although plenty of people have opined that social media can be stressf ...
- Search, Email Skill Gap
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 14, 2015
Does a knowledge gap between email and search marketing exist? A surv ...
- Does Facebook Know You Better Than Your Friends?
Mobile Insider, Steve Smith - Wednesday, January 14, 2015
Psychologists say they demonstrated how Facebook Likes can help a third par ...
- Post On Social Media While Your Prospects Are There
Research Brief, Jack Loechner - Wednesday, January 14, 2015
According to new data from Fannit Marketing Services about the best tim ...
- Consumers Don't Practice What They Preach In Online Shopping, Sharing Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 13, 2015
It's important for consumers to feel fashionable when it comes to onli ...
- For Super Bowl Advertisers, Loud Bark Doesn't Equal Big Bite
Marketing Daily, Karl Greenberg - Monday, January 12, 2015
Small dogs can bark, and that certainly holds true for Super Bo ...
- Major Shifts In A Nutshell
Research Brief, Jack Loechner - Tuesday, January 13, 2015
In 2014, Pew Research Center published more than 150 reports and so ...
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
Revenue growth has become the top metric for marketers looking to quanti ...
- Separating iPhones From Owners Causes Anxiety, Cognitive Decline, Study Says
SearchBlog, Laurie Sullivan - Tuesday, January 13, 2015
Research from the University of Missouri reveals that separation from their pho ...
- CE Forecast Continues To Shine
Marketing Daily, Aaron Baar - Friday, January 9, 2015
Shawn DuBravac, chief economist for the Consumer Electronics Association, tells "Marketing Daily ...
- Understanding Buyers A B2B Priority In 2016
Research Brief, Jack Loechner - Monday, January 12, 2015
Brand and positioning was the No. 1 marketing responsibility among B2B markete ...
- Facebook Adoption Leveling Off
The Social Graf, Erik Sass - Monday, January 12, 2015
While it still remains far and away the most popular social netwo ...
- No Trailblazers (Or Even Leaders) Among Wireless Brands
Marketing Daily, Aaron Baar - Thursday, January 8, 2015
Much of the problem stems from a legacy business mindset of locki ...
- Emails Should Be Personal To Capture The Reader
Research Brief, Jack Loechner - Friday, January 9, 2015
According to a report by Erik Schulze, VP at Yes Lifecycle Marketin ...
- What Digital Marketers Can Expect In 2015
Search & Performance Marketing Daily, Jason Young - Friday, January 9, 2015
Marketers hoping the no-holds-barred race to dominate the digital space will sl ...
- Spam Words To Avoid
Research Brief, Jack Loechner - Thursday, January 8, 2015
Most of us receive spam every day, says a new report fr ...
- Online Returns Still Too Difficult, Per Retale Study
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 7, 2015
Returns have become a major financial thorn in the side of retaile ...
- Consumers Slow To Take Up Wearables
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
Consumers will be slow to warm to wearable technology in 2015 wi ...
- SapientNitro, R/GA, frog Lead In Innovation, Forrester Reports
MAD, Larissa Faw - Tuesday, January 6, 2015
The research firm recently released Forrester Wave: Innovation Agencies, Q4 2014 ...
- Top New Year's Resolutions For 2015 Focus On Money And Health
MAD, Larissa Faw - Tuesday, January 6, 2015
Many admit they don't believe in the strength of their own resolv ...
- Automakers Dazzle In Las Vegas; Are Consumers Watching?
Marketing Daily, Karl Greenberg - Tuesday, January 6, 2015
Fifty percent of the 1,033 respondents to the AutoTrader.com's Car Tech Impa ...
- Data Management Remains Important For Marketers In 2015
Marketing Daily, Aaron Baar - Tuesday, January 6, 2015
"There's a [growing] number of marketing executives who are basing their performan ...
- Mobile Got Traffic, But Desktop Gets Online Sales
Research Brief, Jack Loechner - Wednesday, January 7, 2015
According to the IBM Digital Analytics Benchmark, reported by DMNNews, shoppers w ...
- Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
As marketers continue to pour money into mobile optimization, it's getting hard ...
- Apple Climbing Ranks Of 'Luxury' Brands
Marketing Daily, Aaron Baar - Monday, January 5, 2015
According to social analytics company NetBase's most recent Brand Passion Report, App ...
- Hoping For Social; Depending On Email
Research Brief, Jack Loechner - Tuesday, January 6, 2015
Social media is the second most popular marketing tactic on which busine ...
- Half Of Americans Get Product Recommendations From Social Media
The Social Graf, Erik Sass - Tuesday, January 6, 2015
Half of Americans said they have received a good suggestion from somethi ...
- Forrester: Mobile Is The Anti-Channel
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
Forrester estimates that less than 4% of businesses are ready to ta ...