- IAB Appoints WPP's David Moore To Chairman Of Newly Formed Tech Lab
MediaDailyNews, Laurie Sullivan - Monday, February 9, 2015
The Interactive Advertising Bureau (IAB) has named WPP Digital President David Moo ...
- Beacon-Influenced Sales: $4 Billion This Year, $44 Billion Next
MobileShopTalk, Chuck Martin - Tuesday, February 10, 2015
While beacons are popping up in many different industries and locations, t ...
- First Electronic Text (Email) In 1971
Research Brief, Jack Loechner - Tuesday, February 10, 2015
This year, email is celebrating its 44th anniversary of the day ...
- Ask.fm, Google, Facebook, Microsoft, Yahoo Participate In Safer Internet Day
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 9, 2015
Social media Q&A site Ask.fm wants to create a safe haven f ...
- One Screen Does Not Fit All: Even Millennials Shop On The Desktop
Data and Targeting Insider, Steve Smith - Monday, February 9, 2015
Despite their infamous preference for mobile screens, Millennials, like Gen-Xers and Boomer ...
- Only 27% Of U.S. Consumers Buy Online Each Week
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The report, "Total Retail: Retailers and the Age of Disruption," finds th ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- A Great Valentine's Present Isn't Diminished By A Discount
Research Brief, Jack Loechner - Monday, February 9, 2015
A new survey, from BeFrugal with Omnibus, finds that Americans have alrea ...
- Super Bowl-Focused Social-Media Marketing May Usurp In-Game Advertisers
MAD, Larissa Faw - Thursday, February 5, 2015
In the fast-food category, a non-Super Bowl advertiser with an active soci ...
- Online Chat Leads To Higher Wireless Satisfaction
Marketing Daily, Aaron Baar - Thursday, February 5, 2015
"It's become a lot easier to chat online than it has be ...
- Fitness Self Trackers And Wearables Merge
Research Brief, Jack Loechner - Friday, February 6, 2015
According to Rocket Fuel's Quantified Self (QS) Digital Tools Survey for Consum ...
- Consumers Use Digital Pricing Tools For More Than Pricing
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
The study finds that among new-vehicle shoppers who are "delighted" with the ...
- More Is Not Better Without Effectiveness
Research Brief, Jack Loechner - Thursday, February 5, 2015
According to latest research from Track Maven, a growing majority of profession ...
- Luxury Through The Eyes Of Affluent Women And Men
Engage:Affluent, Bob Shullman - Wednesday, February 4, 2015
Our previous column, "Luxury Through The Eyes Of The Affluents," focused ...
- Spotting The Trendspotting Lists
MAD, Larissa Faw - Tuesday, February 3, 2015
Los Angeles-based advertising agency Ignited has sifted through more than 100 tre ...
- Healthcare Is New Wireless Opportunity
Marketing Daily, Aaron Baar - Tuesday, February 3, 2015
"Many of the mobile carriers have a smart home strategy, and th ...
- U.S. Spirits Sales: Growing, But At A Slower Pace
Marketing Daily, Karlene Lukovitz - Wednesday, February 4, 2015
The "premiumization" trend -- sales growth driven by higher-priced spirits, particularly with ...
- Customer Service Can Be An Important Pre-purchase Strategy
Research Brief, Jack Loechner - Wednesday, February 4, 2015
According to a new report from Forbes, even companies using sophisticated technolo ...
- Eyeview's New Strategy Chief Has Something Specific He'd Like To Say
VidBlog, P.J. Bednarski - Wednesday, February 4, 2015
"When we started talking about online marketing, the promise always was: 'You' ...
- Women More Loyal To Brands Than Men, If Rewarded
Around the Net In MAD London, Sean Hargrave - Tuesday, February 3, 2015
Research conducted by partnership marketing agency Cherry London has revealed that wome ...
- Survey: Nationwide, GoDaddy, Mercedes Had The Three 'Worst' Super Bowl Ads
MAD, Larissa Faw - Monday, February 2, 2015
Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ...
- Disliked Super Bowl Ads Still Are Winners
MAD, Larissa Faw - Monday, February 2, 2015
"Our historical data shows that from an awareness perspective, it is actual ...
- Fiat Steals Super Bowl Show, According To Ad Profs
Marketing Daily, Tanya Gazdik - Monday, February 2, 2015
Fiat Chrysler Automobiles' TV spot, in which a little blue pill energiz ...
- 88% of Retailers Look to Mobile to Drive Shoppers to Stores
MobileShopTalk, Chuck Martin - Tuesday, February 3, 2015
While the masses of consumers may not yet see mobile payments ...
- B2B Focuses On Revenue and Customers in 2015
Research Brief, Jack Loechner - Tuesday, February 3, 2015
According to the release of the 2015 B2B Marketing Trends, Predictions a ...
- Who Got A Lift From Super Bowl? Not BMW, Nor Kim Kardashian
VidBlog, P.J. Bednarski - Tuesday, February 3, 2015
Extreme Reach's Ad Effectiveness Study has some dramatic lift winners and loser ...
- Consumer Confidence On The Rise
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
The morale of the British consumer hit a five-month high in Janua ...
- More Than Five Universal Audit Steps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 2, 2015
There are plenty of questions that marketers should ask when auditing campaign ...
- Half Of Americans Watch Super Bowl For The Ads
MAD, Larissa Faw - Friday, January 30, 2015
Women are more likely to say they watch the Super Bowl f ...
- Smartphones And Tablets Deliver The Mail
Research Brief, Jack Loechner - Monday, February 2, 2015
The Movable Ink US Consumer Device Preference Report from Movable Ink, focus ...