- 29% of US Ecommerce Transactions Now Mobile; 34% Globally
MobileShopTalk, Chuck Martin - Thursday, April 2, 2015
While mobile continues to influence all aspects of shopping behaviors, it's al ...
- America's First Digital Generation
Research Brief, Jack Loechner - Thursday, April 2, 2015
Researchers and social critics have worried that the newest generation of Americ ...
- Autotrader Lays Out Three Big Auto Retail Myths
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The starting point looks grim, superficially: according to Autotrader data, only ...
- Social Smarts: Why Nonprofits Beat Brands
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2015
"Some of the difference is basic. People are naturally more inclined ...
- 70% of Shopping App Users Make a Mobile Purchase
MobileShopTalk, Chuck Martin - Wednesday, April 1, 2015
There are now 500 million mobile shoppers globally and that number ...
- TV Everywhere Gets So Popular Many Now Watch It. . . On TV
VidBlog, P.J. Bednarski - Wednesday, April 1, 2015
According to the 2014 Adobe Inaugural Report, released a few days ag ...
- EDM Fans Like Nike, Corona
MAD, Larissa Faw - Monday, March 30, 2015
Since the start of 2015, there have been over 6 million conversatio ...
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Mobile Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Marketers are shifting budgets from other media to mobile advertising, but ma ...
- 24% of Loyalty Programs Allow Mobile Reward Redemption
MobileShopTalk, Chuck Martin - Tuesday, March 31, 2015
There still are plenty of linkages yet to be made in mobi ...
- Send Emails That Recipients Actually Want
Research Brief, Jack Loechner - Tuesday, March 31, 2015
According to the "What Consumers Want From Marketing Emails" study from Technolo ...
- Social Network Helps Deal With Depression
The Social Graf, Erik Sass - Tuesday, March 31, 2015
Mental health is very much in the news lately. An article fr ...
- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- 67% Use Smartphones to Enhance Shopping, Up from 26%
MobileShopTalk, Chuck Martin - Monday, March 30, 2015
Significantly more consumers than last year are using smartphones to help th ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- Mobile Is Driving Ad Spending This Year And Next
Research Brief, Jack Loechner - Monday, March 30, 2015
Marketers are expected to spend $540 billion globally on advertising this yea ...
- For Cord-Cutters Prime Time Is, Well, Prime Time
MAD, Larissa Faw - Thursday, March 26, 2015
According to the latest Horizon Media research on cord-cutters, as a gro ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
Seventy-three percent of Millennials said that they believe they are savvier c ...
- The Consumer-Retailer Spread: Coupons, Deals & Finding Things
MobileShopTalk, Chuck Martin - Friday, March 27, 2015
When it comes to improving a consumer's shopping experience, it's not on ...
- Mobile Advertising From Behind The Eyes
Research Brief, Jack Loechner - Friday, March 27, 2015
The software company Sharethrough recently commissioned a study from Nielsen to determi ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- Recalls Affect Perception, But No Profound Effect On Consideration
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
The study finds that media attention of recalls raised awareness to betwe ...
- 45% Want Real-Time Mobile Promotions in Stores
MobileShopTalk, Chuck Martin - Thursday, March 26, 2015
There's still somewhat of a gap between what mobile shoppers want a ...
- Half Of Shoppers At Top Retailers Are Mobile
Research Brief, Jack Loechner - Thursday, March 26, 2015
According to new 2015 data from comScore Inc., in the new mobi ...
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
A panelist at the Content Council's conference summed up the importance ...
- Shopping Trip Duration: 10 Minutes Online, 26 Minutes in a Store
MobileShopTalk, Chuck Martin - Wednesday, March 25, 2015
PCs still rule for online shopping but mobile is coming up fas ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...
- Email Targeting Still Simplistic
Research Brief, Jack Loechner - Wednesday, March 25, 2015
A recent study by The Relevancy Group, reported by eMarketer, finds tha ...
- Research Is The Industry's One-Armed Paper-Hanger
MediaDailyNews, Charlene Weisler - Monday, March 23, 2015
We talk about how change is impacting the core mechanics of h ...
- For Millennials 13-24, Digital Delivers!
Research Brief, Jack Loechner - Tuesday, March 24, 2015
Focusing on an under-researched segment of teens and young adult Millennials, ...