- MediaVest Database Charts Brand Experience, Social Media Impact
Online Media Daily, Steve McClellan - Thursday, May 23, 2013
Publicis Groupe's MediaVest has created a massive database designed to help clien ...
- Shopping Sight Unseen
Research Brief, Jack Loechner - Friday, May 24, 2013
According to Shopzilla, from a monthly e-commerce research initiative to track k ...
- One in Five Young Women Has Broken Up via Social Media
The Social Graf, Erik Sass - Friday, May 24, 2013
Surely the only thing more humiliating than being dumped is being dump ...
- Beer Category Grows Most In Brand Rankings
Marketing Daily, Tanya Gazdik - Thursday, May 23, 2013
Beer was the highest growth category in this year's BrandZ rankings ...
- Black And White And Read All Over
Research Brief, Jack Loechner - Thursday, May 23, 2013
The vast majority of U.S. adults read newspaper media content across ...
- Future of Social, Digital Shops In Doubt
Online Media Daily, Steve McClellan - Tuesday, May 21, 2013
Amidst all the discussion of fully integrated marketing strategies, some are predicti ...
- Innovate Or Die
Research Brief, Jack Loechner - Wednesday, May 22, 2013
Innovation is not working out the way many companies expected. Rather th ...
- 4 Types Of Marketing Cultures: How Fast Is Yours?
Marketing Daily, Sarah Mahoney - Monday, May 20, 2013
A new report from Forrester says the trait shared by companies th ...
- Industry Satisfaction Lagging, But Improving
Marketing Daily, Aaron Baar - Monday, May 20, 2013
"Things are improving , but these are still industries that are n ...
- One For The Money, Two For The...
Research Brief, Jack Loechner - Tuesday, May 21, 2013
According to a new survey by PunchTab, 81% of moms will enga ...
- Teens Don't Mind Advertisers Getting Personal Info
The Social Graf, Erik Sass - Tuesday, May 21, 2013
While regulators, legislators and activists wring their hands about social media advertisi ...
- Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's
Marketing Daily, Sarah Mahoney - Friday, May 17, 2013
For all of Gen Y's ballyhooed love of techno-shopping, it turns o ...
- Strategic Vision: Domestics' Strong Showing In Quality
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
Chrysler's Town & Country minivan, Dodge Dart, Buick Enclave, Chevrolet Traverse a ...
- SMBs Bullish(er) For 2013
Research Brief, Jack Loechner - Monday, May 20, 2013
According to the recent Business Confidence Survey by Insperity, small business owne ...
- Optimize Format For Effective Multi-Media Viewing
Research Brief, Jack Loechner - Friday, May 17, 2013
According to a new report from Brand Perfect, considering global publishing f ...
- High Entertainment Spenders Account For 70% Of Home Entertainment
Research Brief, Jack Loechner - Thursday, May 16, 2013
According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning ...
- Careful Kids: Affluent Gen Y Spends Less, Invests More
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
As the economy continues to recover, affluent Millennials aren't just ziplining ...
- April Good For Some Vehicle Segments, So-So For Others
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
April auto sales have come and gone, but you can always g ...
- Studies: Bad News About Sodium Content, Consumption
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Two new studies indicate little progress in sodium levels in food, a ...
- Travel Pumps The U.S. Economy
Research Brief, Jack Loechner - Wednesday, May 15, 2013
According to a recent report from Roger Dow, President of the U. ...
- One in Three Social Marketers Dissatisfied with Results
The Social Graf, Erik Sass - Wednesday, May 15, 2013
One in three marketers who use social media for advertising say th ...
- Beware The Bells And Whistles, 'Proprietary' Research Methodologies Are Often More Sizzle Than Steak
Marketing: Sports, Jon Last - Tuesday, May 14, 2013
As former MRA presidents who have worked on both the client a ...
- Smartphones and Tablets, Though Mobile, Require Separate Ad Approach
Research Brief, Jack Loechner - Tuesday, May 14, 2013
According to an industry analysis by Adobe Digital Index, mobile devices ha ...
- Bing It On, Yahoo
SearchBlog, Laurie Sullivan - Tuesday, May 14, 2013
Oh, please. The reports that Yahoo wants to wiggle out of t ...
- Loyalty: Bartering The Private For The Personal
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Loyalty programs used to pretty much be CRM in a box: ...
- U.S. Still Largest Digital Out-of-Home Market; China Chases
Research Brief, Jack Loechner - Monday, May 13, 2013
According to a new report from PQ Media, the Global Digital Out-of-Ho ...
- Q&A With Media Behavior Institute's Alice K. Sylvester
TV Board, Charlene Weisler - Sunday, May 12, 2013
Alice Sylvester started her career in ad agencies before joining Media Behavi ...
- Film Marketing Fairly Inefficient
Marketing Daily, Aaron Baar - Friday, May 10, 2013
Movie studios should be more targeted in their promotional efforts, and shou ...
- Online Event Attendance Trending Up; Chat and Moderators Popular
Research Brief, Jack Loechner - Friday, May 10, 2013
A new report conducted by the Virtual Edge Institute, commissioned by Freema ...
- Retailers, CPGs Need To Iron Out Demand Chain
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2013
While supply-side excellence is pretty much a given these days, CPG compani ...