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More Paying For News But Most Likely Never Will

The Reuters Institute for the Study of Journalism has come out with a mammoth study that looks at the attitudes of consumers towards different platforms and traditional news outlets, and says there has been “a significant shift in public attitudes towards digital news, with more than twice as many people paying for digital news content than a year ago.” Does this mean that media companies can rest easy, knowing that their paywalls and subscription plans are going to become a growing source of revenue? In a word, no.

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