- McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2015
The 30-second sneak peek video shows several different customers laughing and expressi ...
- As Sales And Profits Surge, Starbucks Names A Techie COO
Marketing Daily - Top of the News, Thom Forbes - Friday, January 23, 2015
As it rolls out ambitious plans for Mobile Order & Pay a ...
- DiGiorno Taps Terry Bradshaw For Online Super Bowl Push
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2015
The brand's @DiGiornoPizza Twitter site is being called a "PreGiorno Tweetline" betwe ...
- BW3 Turns Social Commentary Into Game Recaps
Marketing Daily, Aaron Baar - Friday, January 16, 2015
"Buffalo Wild Wings bills itself as 'The sports fan's biggest fan,'" B ...
- Wendy's Drops Soda From Kids' Menus
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
But groups are still urging Wendy's and others to make more nutrition ...
- Pizza Hut, MillerCoors Launching Gluten-Free Offerings
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
Marketing for the gluten-free launch will include public relations, promotion on Piz ...
- Hot Spot: McDonald's "Lovin' It" Shows Its Serious Side
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Just when McDonald's had audiences laughing with its light-hearted "Lovin' It," ...
- Coca-Cola To Cut 1,600-1,800 Jobs Worldwide; McD's Confirms U.S. Job Cuts Coming In Q1
Marketing Daily, Karlene Lukovitz - Thursday, January 8, 2015
It also comes on the heels of McDonald's' confirmation that it's cutti ...
- Taco Bell To Give Away 1M Doritos With Mobile Orders in January
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The chain will give away up to 1 million of the tac ...
- OnStar's AtYourService Puts New Spin On 'Marketing Vehicle'
Marketing Daily - Top of the News, Thom Forbes - Monday, January 5, 2015
There may still be a few places on earth where consumers can ...
- Shake Shack Serves Up An IPO
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 30, 2014
Shake Shack, which has evolved from a hot dog cart in ...
- MediaVest Wins $150 Million Bloomin Brands Account
MAD, Steve McClellan - Tuesday, December 23, 2014
Carat, part of Dentsu Aegis Network, was the incumbent and took pa ...
- Jimmy John's, Chipotle Lead QSRs In Millennial Loyalty
Marketing Daily, Karlene Lukovitz - Tuesday, December 23, 2014
They were followed by Chick-Fil-A (78%), Whataburger (76%), Subway (73%), Wendy's (70% ...
- Bakers Square Selects HY Connect As AOR
MAD, Larissa Faw - Wednesday, December 17, 2014
Ad campaign efforts for the family restaurant chain will focus on "breakthrou ...
- Krispy Kreme Offers Live Video Chat During The Holidays
Marketing Daily, Karlene Lukovitz - Wednesday, December 17, 2014
"We wanted to do our part in spreading the joy this holid ...
- The New Happy Meal: Beacons Drive Sales at McDonald's
MobileShopTalk, Chuck Martin - Thursday, December 18, 2014
Fast food locations are quickly becoming a hotbed of mobile commerce. Wi ...
- Outback To Take Lunch Business National
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 17, 2014
Outback Steakhouse plans to expand its lunch business in 2015 and wi ...
- McDonald's Cutting Eight Menu Items in January And Reducing Extra Value Meals
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 11, 2014
Get your totally disenfranchised vote in now on CNBC's "which item shou ...
- In-N-Out, T.G.I. Friday's Top 'Customer-Centric' Restaurant Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 10, 2014
Restaurants' escalating challenges include pricing pressures, the need to achieve the rig ...
- Subway Takes Followers On Social Adventure For National Cookie Day
Marketing Daily, Karlene Lukovitz - Monday, December 8, 2014
Subway also primed the pump by sending platters of gingerbread cookies ...
- As Sales Plummet, McDonald's Puts Some Spin On Consumers' 'Evolving Expectations'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 9, 2014
Against analysts' grim expectations, things got worse than anticipated at McDonald's la ...
- The Quiet Growth of Mobile Payments in the World of QSR
MobileShopTalk, Chuck Martin - Tuesday, December 9, 2014
The boost in mobile payments may occur quietly as masses of consume ...
- Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering
Marketing Daily - Top of the News, Thom Forbes - Friday, December 5, 2014
There's going to be a whole lot of slurping and munching goi ...
- McDonald's Intros Fresh, Whole Fruit As Happy Meals Side Option
Marketing Daily, Karlene Lukovitz - Wednesday, December 3, 2014
The initiative is being launched with Cuties California clementines. The kid-sized mandar ...
- Rufus Leonard Wins Pizza Express Digital Business
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Rufus Leonard will handle all digital creative and strategic projects for Piz ...
- McDonald's, KFC Lead Restaurant Chains In Social Media Performance
Marketing Daily, Karlene Lukovitz - Tuesday, November 25, 2014
The top three restaurant brands performed strongly on every metric studied duri ...
- Tim Hortons Taps Social Stars For Tacky-Sweater Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The chain has rolled out a special cup design inspired by ...
- New FDA Regs On Calorie Counts Exceed Activists' Expectations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 25, 2014
Ignorance will no longer be caloric bliss for folks munching out ...
- Dunkin' Focused On Mobile Future As It Hits DD Perks And App Milestones
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The brand will thank its two-millionth DD Perks member with an "Ultima ...
- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...