- Wendy's Makes Epic Deal Out Of Trivial Tweets
Marketing Daily, Karlene Lukovitz - Wednesday, November 19, 2014
To promote the limited-time return of its Bacon Portabella Melt, Wendy's r ...
- Google CEO's Eye On Health, Space, Mobile Search Earned Him Fortune Businessperson Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 13, 2014
Fortune named Google cofounder and CEO Larry Page 2014 Businessperson of t ...
- Dominos Campaign Pushes Voice Ordering In Mobile App
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 10, 2014
How will search engines and brands predict future intent through voice orderi ...
- McDonald's Hams It Up In Three 'Viral' Videos
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 5, 2014
There's a lot of hoo-haw out there this morning about three n ...
- Subway's Original Gifs Spread The Love On National Sandwich Day
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2014
Subway got the ball rolling by posting a teaser gif on No ...
- Starbucks To Offer Delivery Service Via New App
Marketing Daily, Karlene Lukovitz - Friday, October 31, 2014
By next year's second half, Starbucks loyalty program members in at lea ...
- Adding Mobile Payments to the Restaurant Menu
MobileShopTalk, Chuck Martin - Monday, November 3, 2014
While various approaches to mobile payments continue, the questions remains if the ...
- Papa John's Pushing Fritos-Topped Pizza
Marketing Daily, Karlene Lukovitz - Thursday, October 30, 2014
The brands said that the flavor combo made sense because Frito p ...
- Taco Bell's Social Goes Dark To Promote New Mobile Ordering App
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2014
Taco Bell has replaced all standard content on its social channels, a ...
- Baskin-Robbins In Tie-Ins With Hallmark Holiday Movie
Marketing Daily, Karlene Lukovitz - Sunday, October 26, 2014
Starting Nov. 1 and throughout the month, Baskin-Robbins will offer treats th ...
- Breakfast Wars Slow Dunkin' Brands' Momentum
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2014
John Costello, president, global marketing and innovation for Dunkin' Brands, said t ...
- Pizza Hut UK Reviewing Creative Options
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Pizza Hut UK is reviewing its creative agency requirements as it loo ...
- Pressures Mount On Coca-Cola, McDonald's
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2014
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11. ...
- McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 14, 2014
In the campaign, tag-lined "Our Food. Your Questions.," the world's largest fast-fo ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Denny's Launching Animated 'Grand Slams' Series
Marketing Daily, Karlene Lukovitz - Friday, October 3, 2014
Denny's and Stoopid Buddy Stoodios have created an animated video series, "T ...
- Twin Peaks Selects New Dallas Shop As Its Lead Creative Agency
MAD, Larissa Faw - Tuesday, September 30, 2014
Restaurant chain Twin Peaks has named 3Headed Monster, the newly launched Dallas-bas ...
- Starbucks Immerses Viewers In The Global F2F Experience
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 30, 2014
Starbucks used the occasion of International/National Coffee Day (get it together, folk ...
- Subway, Diet Coke Team On Taylor Swift Promo
Marketing Daily, Karlene Lukovitz - Saturday, September 27, 2014
The #MeetTaylor campaign includes a sweeps offering daily drawings for a tot ...
- USIM Wins O'Charley's Media Account
MAD, Steve McClellan - Thursday, September 25, 2014
Restaurant chain O'Charley's has selected U.S. International Media for traditional and digit ...
- Restaurants Failing To Deliver On Mobile Search's Promise Of Online Ordering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 25, 2014
Some 69% of consumers have ordered food from a mobile device a ...
- Dunkin' Launches National Fundraising Program
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2014
To raise awareness for the initiative, Dunkin' Brands will post on bo ...
- Buffalo Wild Wings Launches GameBreak App For Football Season
Out to Launch, Amy Corr - Wednesday, September 17, 2014
Random iPhone App of the week: Buffalo Wild Wings has launched GameBrea ...
- More Evidence: Consumers Losing Taste For Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2014
The most-often-cited factor for the QSRs' sales trends is the growing numb ...
- How A Different Yelp Ruling Could Have Changed Marketing
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 8, 2014
The U.S. District Court of Appeals for the Ninth Circuit last we ...
- Buffalo Wild Wings Serves Up Sports Competition
Marketing Daily, Aaron Baar - Wednesday, September 3, 2014
"Buffalo Wild Wings is constantly working to create authentic and immersive spor ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Subway Spoofs Fitness Crazes
Marketing Daily, Karlene Lukovitz - Monday, September 1, 2014
In the television spot launching on Labor Day, a young man tel ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...