- David Sues Goliath
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Here's one that's different: trademark infringement usually involves lawyered-up mammoths going aft ...
- BK Taps Starcom For Media Business
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Burger King Corp has moved media from WPP's Mindshare to Publicis Starco ...
- Small Signs Of Economic Improvement In Retail, Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Convenience stores and casual-dining restaurants are benefiting from an increase in dining-o ...
- McDonald's Lawyer: Lawsuit Could Boost Ad Costs
Marketing Daily, - Friday, July 15, 2011
Ad costs for McDonald's will rise if a California lawsuit over i ...
- Taco Bell Still Suffering From Beef Quality Suit
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
The lawsuit over Taco Bell's ground beef is gone, but Yum Bran ...
- Industry Initiative Supports Healthier Kids Meals
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
Initial participants include Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba ...
- Carl's Jr. Taps Social Media for Anniversary Efforts
Marketing Daily, - Tuesday, July 12, 2011
CKE Restaurants' Carl's Jr. chain is employing a variety of social med ...
- Starbucks Reorganizes; Intros Low-Cal Meals
Marketing Daily, - Tuesday, July 12, 2011
Reflecting its globally focused strategy -- and in particular in preparation f ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Buzz-Wise, Subway Still Reigns Among QSRs
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2011
None of the leading QSRs tracked showed major gains in their bu ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...
- Wendy's Changes Name, Logo Post Arby's Sale
Marketing Daily, - Tuesday, July 5, 2011
Wendy's/Arby's Group Inc. is changing its name and logo now that ...
- It's Back: Chick-fil-A Cow Appreciation Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
On Friday, July 8, Chick-fil-A restaurants nationwide launch the company's seventh annu ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Subway Signs Upshot for In-Store Promotions
Marketing Daily, - Tuesday, June 28, 2011
Subway Restaurants has named Upshot its new merchandising and promotion agency ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that o ...
- New Hardee's, Carl's Campaign Uses Robot
Marketing Daily, - Monday, June 27, 2011
To promote their new Hand-Breaded Chicken Filet Sandwich, Hardee's and Carl's J ...
- Dinner Traffic Up For First Time In Years
Marketing Daily, - Monday, June 27, 2011
After several years of declines, visits to restaurants for the dinner me ...
- Cracker Barrel Offers Grand Ole Opry CDs
Marketing Daily, - Monday, June 20, 2011
The Cracker Barrel restaurant chain has partnered with the Grand Ole Op ...
- Subway Dominates With Health-Oriented QSR Patrons
Marketing Daily, Karlene Lukovitz - Sunday, June 19, 2011
On average, these health-conscious consumers patronize one or more of the leadi ...
- Top 10 Fastest-growing Chains
Marketing Daily, - Friday, June 17, 2011
1 Five Guys Burgers and Fries 2 Jimmy John's Gourmet Sandwich Sh ...
- Report: Top 500 Chains' Sales Up 1.8% in 2010
Marketing Daily, Karlene Lukovitz - Thursday, June 16, 2011
While noting that the industry has "a lot of ground to recov ...
- Panera Launches First Big TV Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 14, 2011
The new Panera TV campaign, airing in 30 markets, has the casu ...
- Social Media Boosts Restaurant Sales
The Social Graf, Erik Sass - Tuesday, June 14, 2011
The social media world is dealing with return-on-investment like the shambling, many-head ...
- TGI Friday's: 'Buy Your Friend A Beer'
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2011
The app corresponds to a promotion from the Carrollton, Texas-based fast-casual chai ...
- Healthier Menus: Older Consumers Won't Pay More
Marketing Daily, Karlene Lukovitz - Wednesday, June 8, 2011
Consumers over 50 typically express more interest in healthful foods than young ...
- Subway Runs Mobile 'Green Lantern' Contest
Marketing Daily, - Friday, June 3, 2011
Subway has launched a mobile phone-based contest tied into the "Green Lanter ...
- Burger King's Agency Has High-Tech Cred
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 2, 2011
McGarryBowen, Burger King's new ad agency, launched Verizon's Droit, helped Crayola impro ...
- McGarryBowen Reportedly Snags Burger King
Marketing Daily, - Wednesday, June 1, 2011
McGarryBowen, New York is about to be named Burger King's new U. ...