- Outback, Tim McGraw Team For Loyalty Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 12, 2010
"My Outback Rewards Program" will launch on Jan. 25. In addition ...
- Don Thompson Named McDonald's Worldwide President, COO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
Don Thompson, 46, who has served as president of McDonald's U.S. operatio ...
- Carl's Jr.: Kardashian Paying Off For Us
Marketing Daily, - Monday, January 11, 2010
Carl's Jr., whose sexy commercials targeting its "hungry guy" core audience ha ...
- McDonald's Takes Olympics Sponsorship Worldwide
Marketing Daily, Tanya Gazdik - Monday, January 11, 2010
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets a ...
- QSRs Made Perception Gains On Casuals In '09
Marketing Daily, Karlene Lukovitz - Monday, January 11, 2010
BrandIndex SVP and global managing director Ted Marzilli notes that, while bo ...
- Quiznos Touts Two-fer Offer With 3-Way Synergy
Marketing Daily, Karlene Lukovitz - Thursday, January 7, 2010
A series of TV commercials featuring the "Quiznos Toaster" character touting t ...
- NBA Teams With Taco Bell In Fitness Effort
Marketing Daily, Karl Greenberg - Wednesday, January 6, 2010
The National Basketball Association and Taco Bell are running an online progr ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...
- Taco Bell's 'Drive-Thru Diet' Campaign Takes A Thrashing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Taco Bell is mimicking Subway with its "Drive-Thru Diet" ad campaign featuri ...
- Togo's Offers Limited Pastrami Freebie On Jan. 14
Marketing Daily, - Monday, January 4, 2010
On Jan. 14, designated as National Pastrami Day, Togo's will offer o ...
- Papa John's Declares 'National Football Month'
Marketing Daily, Karlene Lukovitz - Wednesday, December 30, 2009
Looking to further leverage its official NFL pizza sponsorship and establish ...
- New Michael Phelps Ad For Subway Surfaces
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
The 15-second ad shows Phelps gesturing underwater for a $5 foot-long su ...
- How McDonald's Makes Sure Its Burgers Are Safe
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
And meet corporate standards for thickness and weight as well. ...
- Taco Bell Latest QSR To Promote Weight-Loss Angle
Marketing Daily, Karlene Lukovitz - Tuesday, December 29, 2009
Taco Bell's campaign, being rolled out in time to join the avalanc ...
- Top 10 Franchises Of 2009
Marketing Daily, - Tuesday, December 29, 2009
1 Subway 2 McDonald's 3 7-Eleven 4 Hampton Inn/ Hampton Inn &am ...
- Jack In The Box Offers Big Meal Jumbo Deal
Marketing Daily, - Monday, December 28, 2009
During the after-Christmas shopping period, most Jack in the Box locations a ...
- The 'New' Domino's Unveils TV Spots
Marketing Daily, Karlene Lukovitz - Monday, December 28, 2009
Intended to suggest movie trailers, the spots convey the basic drift ...
- Restaurants Take A Catered Approach To Battling Low Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
If you can't get 'em to come to you, then go ...
- Panera Bread Baking A Recession Success Story
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 23, 2009
Panera, the soup and sandwich chain that now has more than 1,3 ...
- Denny's CMO Shift Spotlights Family Format Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2009
Family chain concepts have tended to become "tired" over the years, f ...
- Hardee's Revives Blueberry Biscuits
Marketing Daily, - Monday, December 21, 2009
The item, a from-scratch buttermilk biscuit covered with blueberry topping and drizzl ...
- CFBAI Tightens Nutrition Standards In Kid Ads
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
In addition, the venues and types of marketing covered are being expand ...
- ANA: Restricting Kids' Advertising Won't Solve Obesity
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
"The types of non-voluntary [advertising] restrictions currently being advocated" -- including restricti ...
- Denny's Coming Back To Super Bowl's Grand Stage
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
Denny's, which ran a Super Bowl ad in 2009 viewed as ...
- FTC Chair Urges Food Marketplace 'Reinvention'
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Jon Leibowitz says the FTC and other government agencies comprising the Interagen ...
- Subway, MTV Team To Buzz Up Emerging Artists
Marketing Daily, Aaron Baar - Wednesday, December 16, 2009
The program, which will feature profiles, performances and exclusive content from ...
- Carl's Jr. Banking On Kim Kardashian To Sell Salads
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
In the newest TV spot, the actress is in bed with t ...
- Kona Grill Names Fox & Hounds Exec Marketing VP
Marketing Daily, - Tuesday, December 15, 2009
Kona Grill, Inc. has named Rachel Phillips-Luther to vice president of marketi ...
- Burger King Intros Funnel Cake Sticks
Marketing Daily, - Monday, December 14, 2009
Burger King has introduced Funnel Cake Sticks at participating restaurants nationwide. ...
- NPD: Restaurant Recovery To Start Q3, 2010
Marketing Daily, Karlene Lukovitz - Monday, December 14, 2009
But the bigger concern is that, for the first time in NPD ...