- Starbucks' Via Strikes A Chord With Marketers
Marketing Daily, Kate Newlin - Thursday, October 22, 2009
Here's my take: 1. There's a PowerPoint someplace in Starbucks' headquarters th ...
- Burger King Retail Snack Offerings To Expand In 2010
Marketing Daily, - Tuesday, October 20, 2009
Two more varieties of Burger King-branded salty snacks for retail sale throu ...
- Starbucks' Via: Off Brand But On Target?
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
Consultant Michael Stone questions the conclusion that next month's launch will hu ...
- Virtual Game Extends Denny's Allnighter Concept
Marketing Daily, - Monday, October 19, 2009
Denny's has created a digital game that encourages the young audience target ...
- Starbucks Responds To Carly Simon, Sonic Youth Accusations
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
...
- Dunkin' Teams With Weather Channel
Marketing Daily, - Wednesday, October 14, 2009
The Weather Channel and Dunkin' Donuts have teamed up on a co-brand ...
- Fuddruckers Launches 'Prime' Burgers
Marketing Daily, - Tuesday, October 13, 2009
Fuddruckers has launched Fudds Prime burgers in its restaurants in Texas a ...
- Still No Joy in Mudville
Research Brief, Jack Loechner - Wednesday, October 14, 2009
According to the results of The Harris Poll online survey between Septemb ...
- Dunkin' Brands Makes Top-Level Marketing Shift
Marketing Daily, Karlene Lukovitz - Friday, October 9, 2009
Dunkin' Brands' Thursday announcement that it is "strengthening" its senior leadership te ...
- Spicy 'Buffalo' Flavors Appeal To Aging Population
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
What do Wendy's, Procter & Gamble, Kraft and Campbell have in commo ...
- Pizza Hut Sales Drop As Consumers Heat At Home
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- Dunkin' Intros First Low-Fat Muffin
Marketing Daily, - Tuesday, October 6, 2009
The low-fat (3 grams) apple caramel muffin is part of Dunkin's n ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Chili's Revives 'Baby Back' Jingle; Revamps Popular Menu Items
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
...
- Church's Chicken Names Lavely As CMO
Marketing Daily, - Monday, October 5, 2009
Previously, Lavely served as CMO for Ruth's Chris Steak House, where ...
- Dunkin' Donuts Chief Brand Officer Is Leaving
Marketing Daily, - Thursday, October 1, 2009
President and Chief Brand Officer William Kussell has decided to leave t ...
- Subway Goes Wide, Deep With NBC Deal
Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketi ...
- Domino's Uses Astrology To Predict Favorites
Marketing Daily, - Wednesday, September 30, 2009
In conjunction with the launch of its four new sandwiches, Domino's Piz ...
- Red Robin Calls In A Facebook Favor From 1,500 Fans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
...
- Starbucks Takes Via National
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
CEO Howard Schultz led the charge for the national rollout of Starbuck ...
- Burger King Ramping Up Dollar Burger Price War
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
Burger King seems willing to further irritate some of its vocal franchisee ...
- Legal Sea Foods Stirs The Pot (Again)
Marketing Daily, Karlene Lukovitz - Friday, September 25, 2009
The campaign aims to convey that Legal "is in the fish busine ...
- Aguilera Teams With Yum For World Hunger Relief
Marketing Daily, Karlene Lukovitz - Thursday, September 24, 2009
The private-sector campaign, which raises awareness, volunteerism and funds for the Unit ...
- Togo's Offers Pastrami Money-Back Guarantee
Marketing Daily, - Wednesday, September 23, 2009
Togo's Eateries, Inc., the California sandwich chain, is offering a money-back Pastra ...
- Subway Poised To Top The List Of Global Outlets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
With 2,000 outlets expected to open this year alone, the number ...
- TGIF's Online Promotion Makes Too Many Friends Too Fast
Around the Net In Brand Marketing, Thom Forbes - Monday, September 21, 2009
Just six days after TGI Friday launched its new marketing character, Wood ...
- Do Latest Carl's/Hardee's Efforts Hit The Mark?
Marketing Daily, Karlene Lukovitz - Friday, September 18, 2009
The latest campaigns from Carl's Jr. and Hardee's -- in response ...
- Starbucks Goes On Tour To Promote VIA
Marketing Daily, - Tuesday, September 15, 2009
Starbucks is launching a two-week cross-country tour to promote the nationwide rollo ...
- Michelle Gass Will Lead Starbucks' Seattle's Best Unit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
Michelle Gass, one of Starbucks CEO Howard Schultz' most-trusted advisers and archite ...
- Johnny Rockets Offers Kool-Aid Shake
Marketing Daily, - Wednesday, September 9, 2009
Restaurant chain Johnny Rockets has declared September "National Shake Month" and ...