- Chick-Fil-A's Clever Giveaways And Stunts Boost Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
Emily Bryson York, who yesterday scolded Burger King for a pattern ...
- McDonald's Launching Massive McCafé Sampling
Marketing Daily, - Thursday, July 9, 2009
Continuing its McCafé marketing juggernaut, McDonald's is projecting that it will gi ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Burger King's Apparent Global Marketing Strategy: Offend
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
In the past few months, Burger King has seemed to establish ...
- Study: Thriftier, Healthier Consumers Dining In More
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2009
Besides buying more frozen food, other fast-growing cost-cutting techniques include making ...
- Phelps Victory Ad Says More About Us Than About Him
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Columnist Dan Neil says that Michael Phelps's new TV spot for Subw ...
- Subway, 'National Geo Kids' Team On Promo
Marketing Daily, - Monday, July 6, 2009
The campaign, which launched Monday, is being supported by an integrated advertisi ...
- Starbucks Promo Gives Away Ice Cream
Marketing Daily, - Monday, July 6, 2009
Starbucks is running a promotion on Facebook timed with National Ice Cre ...
- NBA, Taco Bell Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
With the new arrangement, Taco Bell gets access to the NBA bra ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- Real Mex Restaurants Gets New CMO
Marketing Daily, - Friday, July 3, 2009
Lowell Petrie will oversee brand positioning and marketing for each of t ...
- Restaurant Industry Outlook Dimmed In May
Marketing Daily, - Wednesday, July 1, 2009
Although restaurant operators' reports of current performance remained more or less stea ...
- Chick-fil-A Rewards Cow Costumes (Again)
Marketing Daily, - Wednesday, July 1, 2009
Customers dressed "head to hoof" as a cow will be rewarded wi ...
- McDonald's Rolls Out Premium Burgers
Marketing Daily, Karlene Lukovitz - Wednesday, July 1, 2009
The QSR's core burger business has seen growing competition from a proliferati ...
- KFC Adds Star Power To 'Hitmaker' Contest
Marketing Daily, Aaron Baar - Wednesday, July 1, 2009
"As the program has grown, it adds that extra layer of exciteme ...
- Restaurant Industry Outlook Dimmed In May
Marketing Daily, - Wednesday, July 1, 2009
Although restaurant operators' reports of current performance remained more or less stea ...
- Friendly's Rewards Blood Donations
Marketing Daily, - Tuesday, June 30, 2009
The Friendly's Ice Cream restaurant chain is offering a coupon for ...
- Starbucks Announcing Menu Overhaul With Newspaper Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
Starbucks will announce the largest food launch in its history Wednesday ...
- Hardee's Effort Integrates Major Mobile Element
Marketing Daily, Karlene Lukovitz - Monday, June 29, 2009
Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on t ...
- Action! Cinema Debut For Taco Bell Ads
Marketing Daily, Erik Sass - Tuesday, June 30, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Jack In The Box To Carry Diet Dr Pepper
Marketing Daily, - Thursday, June 25, 2009
Dr Pepper Snapple Group has signed a multi-year agreement with Jack ...
- Worry Not, Pizza Hut Aficionados, The Hut Is Still Pizza Hut
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 25, 2009
Relax, all you Pizza Hut traditionalists out there. Spokesman Chris Fuller emai ...
- Superdawg Sues Superdog Over Trademark Infringement
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 25, 2009
Speaking about hallowed names, Chicago weinermeisters Superdog -- famous since 1948 n ...
- Love Story: A Gourmet And The Cheesecake Factory
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
While we're on the general idea of "all you need is love ...
- Discounts Have Restaurants Eating Own Lunch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
...
- Carl's Jr. Adds Indoor Direct In California
Marketing Daily, - Tuesday, June 23, 2009
Indoor Direct said Tuesday it will expand its digital OOH video netwo ...
- Qdoba Mexican Grill Signs With Boston Red Sox
Marketing Daily, - Tuesday, June 23, 2009
Qdoba Mexican Grill, a New England fast-casual restaurant chain, has signed ...
- Indoor Direct Takes 'Bite' Out Of Carl's Jr.
MediaDailyNews, Erik Sass - Tuesday, June 23, 2009
Unfazed by the recession, digital out-of-home video networks have been striking dea ...
- Burger King Touts 'Transformer'
Marketing Daily, - Monday, June 22, 2009
Burger King is rolling out co-branded TV ads as part of i ...
- New Site Makes 'Dunkin' Runs' Easier
Marketing Daily, Karlene Lukovitz - Monday, June 22, 2009
"Our brand filters everything through the lens of helping to keep bu ...