• July 6, 2009

A new campaign co-sponsored by National Geographic Kids magazine and Subway features magazine-branded toys included in the Subway Fresh Fit for Kids meals and a contest to win a trip for four to Alaska.

The toys, available while supplies last, include exploration-themed items such as a compass, an endangered species expedition map, and an adventure journal.

Kids ages six to 14 who are U.S. citizens may enter the trip contest on kids.nationaleographic.com by writing a short (100 words or less) personal essay describing their greatest adventure.

The campaign, which launched Monday, is being supported by an integrated advertising program that includes a cover wrap and themed double-sided explorer activity cards in the magazine, as well as custom puzzler games and other content on the campaign's microsite.--Karlene Lukovitz