- Craftsman Builds On 'Trapped In Place' Angst
Marketing Daily, Sarah Mahoney - Wednesday, April 30, 2025
The new campaign speaks to millennials stuck in fixer-uppers-and loving it. ...
- Saks Brings Whimsy to Amazon's Transactional World
Retail Insider, Sarah Mahoney - Wednesday, April 30, 2025
A new storefront aims to blend luxury storytelling with frictionless ecommerce. B ...
- Screwfix Selects M+C Saatchi Group As Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, April 28, 2025
The shop will develop a new brand platform to support the brand ...
- Mother's Day 2025: More Meaningful Gifts, Tighter Budgets
Marketing Daily, Sarah Mahoney - Monday, April 28, 2025
Mother's Day spending is edging up, but inflation-weary shoppers are spending le ...
- JC Penney Taps Ashley Graham For New Plus-Size Line
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2025
Fresh off its latest marketing reboot, JC Penney is heading into n ...
- Sam's Club Brings Membership Deals To Roblox
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
Walmart is now launching a new interactive initiative within the virtual gami ...
- Beyonce's Tour Powers Ulta's City-By-City Strategy
Marketing Daily, Sarah Mahoney - Friday, April 25, 2025
Retailer rides cultural momentum with influencer-created looks and a focus on superstar ...
- Levi's Latest To Stick With DEI, Defeats Conservative Challenge
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2025
In results announced at the annual shareholders meeting, voters rejected the propos ...
- Whole Foods Grows In NYC -- And Grapples With Rats In California
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2025
The Amazon-owned grocer opens two new Daily Shop stores in Manhattan, ev ...
- OpenAI Reportedly Will Bring Shopify To ChatGPT
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2025
Agentic commerce functions identified in lines of code added by OpenAI ...
- Ross-Simons Selects Doner As Media AOR
Accounts on the Move, Fern Siegel - Tuesday, April 22, 2025
Doner's remit is to increase brand share in the category ...
- Zales Courts Gen Z With Everyday Diamonds -- And a Brand-New Mindset
Marketing Daily, Sarah Mahoney - Tuesday, April 22, 2025
The jeweler's new "Own It" push comes as parent Signet Jewelers doubl ...
- Etsy Doubles Down On Domestic Sellers Amid Tariff Turmoil
Marketing Daily, Sarah Mahoney - Tuesday, April 22, 2025
Etsy is spotlighting domestic sellers to help buyers navigate new tariff risk ...
- Capezio Gets A Reboot
Retail Insider, Sarah Mahoney - Wednesday, April 23, 2025
After nearly 140 years of plies and pop culture cameos, the icon ...
- Walmart, Target Freshen Up Spring With Beauty And Blooms
Marketing Daily, Sarah Mahoney - Monday, April 21, 2025
Retailers tap into seasonal self-care and home refresh trends, with Walmart eyei ...
- GSTV Sold By One Private Equity Firm To Another
MediaDailyNews, Joe Mandese - Monday, April 21, 2025
Private equity firm Rockbridge Growth Equity this morning announced the sale ...
- Court Sides Against Shopify In Privacy Fight
MediaDailyNews, Wendy Davis - Monday, April 21, 2025
Shopify must face suit in California for allegedly surreptitiously collecting online shopper ...
- Sleep Number Shakes Up Marketing With New CMO From Casper
Marketing Daily, Sarah Mahoney - Friday, April 18, 2025
Amber Minson steps in as the mattress brand confronts sales losses, shifti ...
- Hermes Is Raising Prices. Marketers Should Pay Attention
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2025
In announcing 10% price hikes in the U.S., the luxury brand ...
- New Boycotts Hit Target, Walmart, Amazon Again -- And This Time, They're Felt
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 17, 2025
Economic Blackout events show how even modest action can ripple through ret ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025
Advanced TV Insider, Wayne Friedman - Wednesday, April 16, 2025
By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- From Crocs To Couches: Lovesac Adds First CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 15, 2025
Former Crocs CMO Heidi Cooley takes on new brand role as Loves ...
- Mon Dieu! Hermes Ousts LVMH As Most Valuable Luxury Company
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, April 15, 2025
Tariffs, aspirational shopper woes, and China drag LVMH down, shaking up ...
- Lowe's Expands Its Roster: From Pro Builders To Madden Players
Retail Insider, Sarah Mahoney - Wednesday, April 16, 2025
With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking Impacked
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
After Temu discontinued Google Shopping ads in the U.S. last week, i ...
- Teens Ditch Lululemon, Flock to Uggs, E.L.F.
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping a ...
- JCPenney Goes Incognito In Bold Fashion Rebrand
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- Amazon Can't Shake FTC Antitrust Charges
MediaDailyNews, Wendy Davis - Wednesday, April 9, 2025
Amazon unsuccessfully argued that FTC couldn't seek an injunction in federal co ...