Target is on a wellness roll —
introducing thousands of new items.
To highlight selection, Anomaly produced a 30-second spot that shows how customers shop
for favorite brands as part of their wellness journey.
The campaign runs across TV, digital, social, podcasts and radio, as well as OOH in Times Square. Creative promotes the idea of a
new era of self-care.
Target has significantly expanded its product lines by 30%, available both in-store and
online.
The retailer's selections are varied in the spot: mushroom coffee, multivitamins, Owala water bottles and David protein bars. The ad ends with the campaign tagline:
“Wellness Perfectly Picked For You.” That message positions Target as the go-to place to feel good.
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To further that mission, Target has posted wellness displays
throughout the aisles, a revamped “Eat Well Your Way” digital feature, and its first in-store wellness events, which include samplings and giveaways throughout January.
"We're embarking on a new era in wellness," Lisa Roath, executive vice president-Chief Merchandising Officer of food, essentials and beauty at Target. "We want to be the destination for
trend-forward wellness products, not just in January, but throughout the year."
Target operates nearly 2,000 stores across the U.S. Anomaly's
client work includes Johnnie Walker Black Label, Dick's Sporting Goods, BMW Mini and Jimmy John's.