- Study: Green Gap Is Bigger Than Ever
Marketing Daily, Sarah Mahoney - Tuesday, April 19, 2011
As thousands of companies try to link their marketing messages to Ear ...
- Half of Americans Use Cellphones To Shop
Marketing Daily, - Tuesday, April 19, 2011
A new study from Arc Worldwide, Leo Burnett's marketing services arm, repor ...
- Walmart Will Buy Web-Based Social Platform Kosmix To Build E-commerce, Mobile
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
Kosmix will become part of @WalmartLabs, based in Silicon Valley. While Walma ...
- Buoyed By Bubbly And Bling, LVMH Sales Get Hotter
Marketing Daily, Sarah Mahoney - Monday, April 18, 2011
Earlier this year, the company formed a strategic alliance with Bulgari, a ...
- Michelin, Bayer And Fiji Market For Margin
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Steve McKee, president of McKee Wallwork Cleveland, says brand marketers can fig ...
- Meineke Gets Behind Texas College Football
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Meineke Car Care has inked a three-year deal to sponsor the Tex ...
- Private-Label Makers: Products Save Consumers 33%
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Private-label makers are looking to capitalize on consumers' growing concerns about rece ...
- Best Buy Is Shrinking Stores, Adding Mobile Units
Marketing Daily, Sarah Mahoney - Friday, April 15, 2011
After suffering weaker sales, Best Buy is thinking small: It says ...
- Retailers Must Embrace a Multifaceted Commerce Strategy
Online Media Daily, Kailei Richardson - Friday, April 15, 2011
Retailers need to be present everywhere their target audience is spending ti ...
- Puma Goes To Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Athletic shoe company Puma has signed a deal with L.A. entertainment marketi ...
- Under Armour Signs Brady, Harper
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
The sports apparel company Under Armour has signed 18-year-old baseball phenom Bry ...
- Kraft Vies Against Former Partner Starbucks To Sell Gevalia In Supermarkets
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Kraft is giving Starbucks the heave-ho after a feud. Once partners, t ...
- Yokohama Tire Running Ad With Kids-Game Theme
Marketing Daily, - Thursday, April 14, 2011
Yokohama Tire Corporation has a new TV commercial based on the kid ...
- Shell Launches 'Fuel My Passion' Sweeps
Marketing Daily, - Thursday, April 14, 2011
Shell has launched its third annual Shell V-Power "Fuel My Passion" Sweepstak ...
- Black And White And Pink (Toenails) All Over
Marketing Daily - Top of the News, Thom Forbes - Friday, April 15, 2011
Fashion has a long history of provocative advertising -- from United Colo ...
- AT&T To Launch White-Label Mobile Commerce App
Online Media Daily, Laurie Sullivan - Thursday, April 14, 2011
While the industry waits for consumers to adopt near-field communication technology, AT& ...
- A Boy's Pink Toenails For J. Crew Has 'Em In High Dudgeon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 14, 2011
J. Crew couldn't have paid for this kind of publicity. It see ...
- Consumers Spending More To Entertain in Style
Marketing Daily, Sarah Mahoney - Wednesday, April 13, 2011
While the recession took a big bite out of home-décor spending, ...
- Home Depot Pledges $30 Million To Vets' Housing
Marketing Daily, - Wednesday, April 13, 2011
The Home Depot, which estimates that on any given day, some 1,5 ...
- Audemars Piguet Signs LeBron James
Marketing Daily, - Wednesday, April 13, 2011
Swiss watchmaker Audemars Piguet has signed NBA star LeBron James as t ...
- Newspaper Ads Still Guide Shopping
MediaDailyNews, Erik Sass - Wednesday, April 13, 2011
Whatever their financial woes, print newspaper advertising is still a trusted sour ...
- Callaway Golf Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Callaway is launching a display ad program promoting its Razr Drivers. T ...
- Indy 500 Gets Hot Wheels From Mattel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Toy maker Mattel is partnering with Izod for a promotion that featur ...
- Sears Ready To Expand Its Beauty Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 13, 2011
Sears is set to introduce beauty departments in more than 100 location ...
- Ford Touts Gas Sippers On Gas Station TV
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
Ford is running an ad campaign touting its gas-efficient vehicles. But t ...
- Deloitte: Consumers Sweating Gas, Food Prices
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2011
The recession may be over, but the majority of consumers -- 5 ...
- Save-A-Lot Experiments With New Concepts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
The retailer Save-A-Lot, a division of Minneapolis-based Supervalue, has a goal ...
- Urban Outfitters On Growth Curve
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
The company's culture has focused on creative outreach and customer service (t ...
- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...
- Putting The R Back In CRM
MarketingTools: CRM, Neil Rosen - Tuesday, April 12, 2011
Should e-commerce companies and online retailers develop their own in-house daily dea ...