- JCPenney Launches Branded 'Modern Bride' Shop
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Through a deal with Conde Nast title Modern Bride, JCPenney is launchi ...
- Groupon Goes Big For Super Bowl
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 7, 2011
Daily deal leader Groupon made its Super Bowl debut last night, a ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- NBA Gets Simply Marvel-ous
Marketing Daily, - Monday, February 7, 2011
The National Basketball League and Marvel Entertainment are collaborating on a licensi ...
- Online Retail Spend Rockets To $43B
Online Media Daily, Gavin O'Malley - Friday, February 4, 2011
In the fourth quarter of the year, online retail spending reached ...
- Not All Hearts and Flowers
Research Brief, Jack Loechner - Monday, February 7, 2011
According to the National Retail Federation's 2011 Valentine's Day Consumer Intentions a ...
- BJ's May Be For Sale
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
BJ's Wholesale Club, Inc. said it is considering putting the company ...
- CVS Q4 Profit Down 2%
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
CVS Caremark Corp. said client losses and fewer medicare prescription drug progr ...
- Study: For Retail, Social Media Doesn't Work
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
The ForeSee Results study found that more traditional marketing techniques not on ...
- Retailers Bounce Back In Brand New Year
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
"It's been volatile and uneven since last summer or so, and ...
- Goodyear Breaks National Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
The Goodyear Tire & Rubber Company is launching an advertising campaign ...
- Estee Lauder Posts Big Profits
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Estee Lauder posted a 36% increase in fiscal first-quarter profit, to $191 ...
- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- Struggling Gap Names New CMO; Taps Ogilvy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
The moves are part of sweeping changes at Gap Inc.'s floundering flagshi ...
- Sealy Says Beds Aren't Just For Sleeping
Marketing Daily, - Wednesday, February 2, 2011
The effort will include digital, social, print and TV with the fir ...
- Walgreens Pledges $100 Million In Health Testing
Marketing Daily, - Wednesday, February 2, 2011
Walgreens says it is contributing $100 million to its new Walgreens W ...
- Mobile Becomes Marketing Discipline For Ad Strategies
Online Media Daily, Laurie Sullivan - Wednesday, February 2, 2011
Mobile handsets are fast becoming a shopping tool. This year, more consume ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- Van Heusen: All Super Bowl But The Game Itself
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
Says Mike Kelly, EVP of marketing for PVH: "What we are doi ...
- NPD: Toy Sales Gained 3% In Fourth Quarter
Marketing Daily, Sarah Mahoney - Tuesday, February 1, 2011
By channel, online sales had the best year, up 22%. Sales ...
- Orkin App Lets Consumers In On Action
Marketing Daily, - Tuesday, February 1, 2011
In the game, users can swat flies, pinch termites and squish cockroach ...
- Rent-A-Center Sponsors Pre-Super Bowl Show
Marketing Daily, - Tuesday, February 1, 2011
Rent-A-Center is sponsoring a pre-game Super Bowl TV show titled "Inside t ...
- Best Buy Continues Super Bowl Push On Big Screens
Marketing Daily, - Tuesday, February 1, 2011
The Minneapolis-based retailer, which claims to be the only store that offe ...
- Wal-Mart Faced With Inventory Glut
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Disappointing December sales at Wal-Mart are leaving executives trying to figure o ...
- Mobile Tech Will Be 2011 Retail Priority
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
An online poll by Retail U found mobile technology will be ...
- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- Q&A: Why Brick-and-Mortar Stores Should Pay Less
Marketing Daily, Sarah Mahoney - Friday, January 28, 2011
"Since retailers bear the cost, it's fair to ask for a pri ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- NAPA Backs Hispanic Sports Tour
Marketing Daily, - Friday, January 28, 2011
Auto parts retailer NAPA, which is Official Auto Parts Sponsor of t ...
- Walmart Taps Mac Naughton As CMO
Marketing Daily, - Friday, January 28, 2011
Wal-Mart Stores says it has promoted Duncan Mac Naughton to chief merchandisi ...