- Sears Lets Mobile Shoppers Return, Exchange Items from Their Car
MobileShopTalk, Chuck Martin - Thursday, September 18, 2014
The returns and exchange parts of shopping are becoming more, well, mobil ...
- Google, Facebook, Twitter Launch Open-Source Project TODO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 17, 2014
Facebook has announced a partnership with Box, Dropbox, GitHub, Google, Khan Academ ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ide ...
- Subway & the Full Menu of Mobile Payment Options
MobileShopTalk, Chuck Martin - Wednesday, September 17, 2014
The best testing ground for consumers looking to try out mobile paymen ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...
- Macy's, Sherwin Williams, Target Celebrate Hispanic Heritage
Marketing Daily, Sarah Mahoney - Monday, September 15, 2014
With the kickoff of Hispanic Heritage Month, retailers are eager to jo ...
- More Online Means More Offline, At Least With Cars
Marketing: Automotive, Karl Greenberg - Tuesday, September 16, 2014
Dealers need to "accept and embrace this practice as the new stat ...
- 4,000 Beacons Coming to All Macy's Stores
MobileShopTalk, Chuck Martin - Tuesday, September 16, 2014
Another major retailer is going all in on beacons. Deep inside ...
- Department Stores Make Mobile Gains, But Gaps Remain
MoBlog, Mark Walsh - Tuesday, September 16, 2014
Shoppers at department stores including Macy's and Bloomingdale's will be among t ...
- Orabrush Becomes YouTube Marketing Machine For Katherine Heigl's JustOne
Online Video Daily, Laurie Sullivan - Tuesday, September 16, 2014
JustOne, a charitable pet venture started by actress Katherine Heigl, reached o ...
- As The Wind Blows, So Does Your Mobile RTB Campaign
RTBlog, Tyler Loechner - Tuesday, September 16, 2014
Marketers can get rather creative with targeting parameters, but still some ...
- Why Twitter's Buy Button Will Be Just A Partial Success
London Blog, Sean Hargrave - Monday, September 15, 2014
Twitter is finally rolling out its Buy button. For brands with ...
- Sports Authority, Lululemon Flexing Yoga's Strong Suit
Marketing Daily, Sarah Mahoney - Friday, September 12, 2014
"In 2008, there were 17.5 million people participating in yoga. In 201 ...
- Next Turns DM Back On With Good Effect
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
Next is making a return to direct mail after finding that ...
- Target, Toys R Us Ready Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2014
Consumers may still be shaking the sand out of their beach towel ...
- 54% of Mobile Marketers Plan to Beacon
MobileShopTalk, Chuck Martin - Friday, September 12, 2014
Beacons are going big. While many retailers, agencies and brands have be ...
- Volkswagen Does 'Funny Or Die' For 2015 Golf
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2014
The video was shot in a Texas Target. The neighbor is R ...
- Walgreens Promotes 'Get a Shot. Give a Shot' Cause
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2014
The cause-marketing effort, timed to coincide with both the busy back-to-school immunizati ...
- Mobile Shopping & the Age Factor
MobileShopTalk, Chuck Martin - Thursday, September 11, 2014
Mobile shopping may not have any great age barriers. It turns o ...
- Amazon, Whole Foods Intensify Online Grocery Efforts
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2014
With online grocery shopping steadily gaining traction, both Whole Foods and Amaz ...
- Non-Food CPG Products Garnered 25 Million More Coupons
Research Brief, Jack Loechner - Wednesday, September 10, 2014
According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed ...
- Retail Approaches Its Mobile Tipping Point
Data and Targeting Insider, Steve Smith - Tuesday, September 9, 2014
One m-commerce platform is seeing a majority of visits to its retail ...
- Adspace Adds 9 Malls To Network
MediaDailyNews, Erik Sass - Monday, September 8, 2014
The country's largest digital place-based network in malls is getting even large ...
- Mobile Retail Passes the 50% Point, Tops Desktop
MobileShopTalk, Chuck Martin - Tuesday, September 9, 2014
Mobile is finally beating the desktop for shopping at retailer websites. We' ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- Google Works With Louis Vuitton Brand To Spot Counterfeit Goods
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Google has implemented a system for filtering advertising that may infringe copyright ...
- Millennial Fashion: How the Times Have Changed
Engage:Millennials, Brittany Barnic - Friday, September 5, 2014
Fashion trends come and go ... this is as true today ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Shopping As Hunting, Gathering And Maybe Hoarding
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
We ended up at Cabela's, a red-state superstore: all things hunting, fishin ...