- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- Augmented Reality Tapped For Fashion Week Trends
Around the Net in IoT, Chuck Martin - Tuesday, February 18, 2020
The company behind the YouCam Makeup app is partnering with an on-dema ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bo ...
- DAN Acquires Media Storm, Realigned With Merkle
MAD, Steve McClellan - Thursday, February 13, 2020
The agency, founded by Craig Woerz and Tim Williams, will provide Merk ...
- Honey Enlists LA Clippers Star For Ad
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2020
"This first commercial is a nod to Kawhi's simplistic style and ju ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engin ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...
- Retailers Adding AI To Operations, Sales
AI & IoT Daily, Chuck Martin - Wednesday, February 12, 2020
In operation areas, 29% of retailers use AI with 23% more planni ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showca ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply wi ...
- CCPA Out Of The Gate: The Suit Against Salesforce And Hanna Andersson
Email Insider, Ray Schultz - Monday, February 10, 2020
The class-action suit alleges a data breach, cites CCPA -- but do ...
- Sephora Plans Huge Expansion, Store Enhancements
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 5, 2020
Specialty beauty retailer Sephora plans to open 100 new store locations acro ...
- Data Breach Lawsuit Against Salesforce And Hanna Andersson Alleges CCPA Violation
Digital News Daily, Wendy Davis - Wednesday, February 5, 2020
Salesforce and children's retailer Hanna Andersson violated California's new privacy law ...
- From Click To Conversion: Who's Best At Driving Closings Per Email
Email Insider, Ray Schultz - Thursday, February 6, 2020
Ecommerce firms differ in their success in driving conversions. Arts and Craf ...
- Canadian Bank Customers Warm Up To Digital: Study
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Email helps drive growth in consumers seeking advice digitally, J.D. Power repo ...
- Miva And Sendlane Partner To Drive Ecommerce Email
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Retailers can utilize store data to drive ROI and customer LTV, t ...
- Natural Food Chain Earth Fare Closes Doors
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 4, 2020
Natural and organic grocer Earth Fare is closing its doors and layi ...
- Macy's Shuttering 125 Stores As Part Of 3-Year Revitalization Plan
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 5, 2020
"Our goal is to reclaim and revitalize what a department store shou ...
- Forecast Lowered For Purchases Via Smart Speaker
Connected Thinking, Chuck Martin - Tuesday, February 4, 2020
Just because smart speaker owners can make purchases using their devices doesn ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information abo ...
- Starbucks Adding 4,000 AI-Enabled Coffee Machines
Connected Thinking, Chuck Martin - Monday, February 3, 2020
The AI technology allows the tracking of coffee making in the stor ...
- Will Nordstrom Add Anything New With Its Used-Clothes Model?
D2C Insider, Sarah Mahoney - Monday, February 3, 2020
Nordstrom's introduction of See You Tomorrow may have some built-in style advantag ...
- Budweiser Helps Bring Major League Baseball To UK Shoppers
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
Major League Baseball is teaming up with Budweiser and Passyunk Avenue ...
- John Lewis Launches AR Sofa Tool
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
John Lewis is tapping into augmented reality to allow its app use ...
- Productsup Integrates With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Friday, January 31, 2020
The linkup will allow Productsup clients to drive product content through a ...
- Colorful Cast Of Characters Adorns First Walmart Super Bowl Spot
MAD, Larissa Faw - Thursday, January 30, 2020
The "Famous Visitors" creative supports the retailer's Pickup service by showing ...
- Wexner May Sell Stake in Victoria's Secret, Step Down As CEO Of L Brands
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 30, 2020
"L Brands Inc. is in discussions with Sycamore Partners, a private-equity fi ...
- The New Normal In Ecommerce Holiday Sales
Around the Net in Email, Ray Schultz - Tuesday, January 28, 2020
Ecommerce brands enjoyed record-breaking sales during the 2019 holiday season. Here’s ...
- 10,000 Retail Jobs Lost Already In 2020, Could 5G Help?
Around the Net In MAD London, Sean Hargrave - Tuesday, January 28, 2020
As it emerges that nearly 10,000 retail jobs have already been lo ...