- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- How YouTube, Bounty, Sony Are Winning Hispanic Hearts
Marketing Daily, Sarah Mahoney - Tuesday, August 20, 2024
New research reveals how brands like Google and Dove are tapping cultur ...
- Barnes & Noble Expands, Rite Aid Locations Close, 7-Eleven Explores Takeover
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 20, 2024
Barnes & Noble is on track to open 58 new locations befo ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- Neiman Marcus Debuts First Campaign Since Saks Merger Announcement
Marketing Daily, Sarah Mahoney - Monday, August 19, 2024
The fall splash focuses on Ayo Edebiri from "The Bear" in ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- With CEO Shake-Up, Victoria's Secret Looks For A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2024
Can Hillary Super bring Rihanna's swagger to the stumbling retailer? ...
- Strong Spending Boosts Walmart, Drives Market Rally
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 15, 2024
Leading retail indicators all point to widespread relief: If consumers aren't stressin ...
- Crafty Spam: 3 Email Collection Tricks That Can Get You In Trouble
Email Insider, Ray Schultz - Thursday, August 15, 2024
Plaintiffs are suing email senders under a pre-commerce Massachusetts law, the "Nation ...
- Howie Mandel Latest Celeb To Slip Into Skechers
Marketing Daily, Sarah Mahoney - Wednesday, August 14, 2024
The shoe company says the "America's Got Talent" star gives its bra ...
- Stonyfield Organic Turns Sugar Into BTS T-Shirts
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane in ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?
Retail Insider, Sarah Mahoney - Wednesday, August 14, 2024
CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- Dunkin' Latest Brand Boycotted By Conservatives
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 12, 2024
Conservative media personality Catturd, who has 2.7 million followers on X, start ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The report, made public Monday by Forrester Research, ranks the top s ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- IAB Sides With Shopify In Privacy Fight
MediaDailyNews, Wendy Davis - Friday, August 9, 2024
The Interactive Advertising Bureau, Chamber of Commerce and other organizations are backi ...
- Overstock.com, Primark, Aldi, Lululemon Fastest Growing U.S. Retailers
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The National Retail Federation's annual "Hot 25" also includes newcomers like Abercromb ...
- Costco Cracks Down On Sharing Membership Cards
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 8, 2024
It's the latest effort to convert freeloaders into paying members, similar ...
- Walgreens Wants Out Of Healthcare
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The retailer is mulling ways to undo the $6 billion acquisition ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- Walmart Strengthens Grocery Lead
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
Traditional grocers, including Kroger, Albertsons and Publix, continue to fall behind. ...
- Zales, Celebrating A Century, Turns To TikTok Star
Retail Insider, Sarah Mahoney - Wednesday, August 7, 2024
Sabrina Brier joins the jewelry retailer in a glittery giveaway. ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- Amazon Posts Slowest Growth Yet in Ad Sales
Marketing Daily, Sarah Mahoney - Friday, August 2, 2024
With $12.77 billion in the second quarter, the company says it ...
- Holiday Butterflies: Sales May Be Flat As Consumers Choose Discounts
Email Insider, Ray Schultz - Friday, August 2, 2024
Online purchases now make up 38% of the holiday spend - rough ...
- Who's There? Retailers Can't ID Visitors And Prospects
Email Insider, Ray Schultz - Thursday, August 1, 2024
Customers spend almost 70% more when they return a second time. B ...
- Crave Hot Dogs & BBQ Expands Nationwide With In-Store Walmart Partnership
Marketing Daily, Teresa Buyikian - Wednesday, July 31, 2024
Crave Express will serve the brand's signature hot dogs, BBQ sandwiches, slider ...