Earth Breeze, the eco-friendly laundry detergent sheets, has named Terri & Sandy its creative AOR.

The agency won the business after a competitive review. First work is expected this summer.

The New York agency remit is to create a campaign that transforms Earth Breeze from a DTC brand into a household name in mass retail. 

Mile Marker, which co-pitched the business with Terri & Sandy, will handle media duties.

Founded in 2019, Earth Breeze claims to have reached over 2 million customers by introducing a different product: ultra-concentrated laundry detergent sheets that dissolve in water, made without harsh chemicals like optical brighteners, artificial dyes, parabens, phthalates or preservatives.

The company also announced plans to locate a nearly $5.9M facility in Harrodsburg, Kentucky, creating 226 manufacturing jobs.

Carl Henrickson, CMO at Earth Breeze, said Terri & Sandy “blew us away with their extreme accountability to driving results and their demonstrated expertise in changing how people view categories and brands.”

Terri & Sandy's client roster includes Freshpet, Princess Cruises and BJ’s Wholesale Club.