
Earth Breeze, the eco-friendly
laundry detergent sheets, has named Terri & Sandy its creative AOR.
The agency won the business after a competitive review. First work is expected this summer.
The New York agency
remit is to create a campaign that transforms Earth Breeze from a DTC brand into a household name in mass retail.
Mile Marker, which co-pitched the business with Terri & Sandy, will
handle media duties.
Founded in 2019, Earth Breeze claims to have reached over 2 million customers by introducing a different product: ultra-concentrated laundry detergent sheets that dissolve
in water, made without harsh chemicals like optical brighteners, artificial dyes, parabens, phthalates or preservatives.
The company also announced plans to locate a nearly $5.9M facility in
Harrodsburg, Kentucky, creating 226 manufacturing jobs.
Carl Henrickson, CMO at Earth Breeze, said Terri & Sandy “blew us away with their extreme accountability to driving results
and their demonstrated expertise in changing how people view categories and brands.”
Terri & Sandy's client roster includes Freshpet, Princess Cruises and BJ’s Wholesale
Club.
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