- Retailers, Consumers Find Avoiding Amazon Increasingly Difficult
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 5, 2021
Ella Wynn didn't buy anything from Amazon. Still, an Amazon box turn ...
- Sephora Blends Black Beauty Trends Into Brand Campaign
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2021
"We wanted people to see that many trends in the beauty indust ...
- Former Facebook Ad Chief Carolyn Everson Becomes Instacart's President, Will Oversee Ad Biz
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
The move increases women's leadership roles to 55% at Instacart and pu ...
- Amazon Shows How 'Prime Changes Everything'
Marketing Daily, Tanya Gazdik - Monday, August 2, 2021
If she'd had a Prime Membership, Rapunzel could have simply ordered ...
- Amid COVID Uncertainty, Starbucks Brews Rising Sales
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 3, 2021
In Q3, the cold category represented 74% of beverage sales-up 10 percenta ...
- Hitting Speed Bumps, Amazon's Growth Is A Little Less Dazzling
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 30, 2021
Amazon's failure to meet Wall Street predictions for the first time ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- American Eagle, GapKids Say Individualism Is In For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2021
Both campaigns focus on kids' pent-up eagerness to get back on t ...
- Why Advertising Is Poised To Become Amazon's Main Business
Performance Marketing Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- Airstream, Pottery Barn Partner For Special Edition Trailer
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
"It will be the product that pushes people over the edge a ...
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 28, 2021
Ad's remarkably glamour-free footage shows young women wrestling, swimming, boxing, fencing, tacklin ...
- 'Forbes' Debuts An Ecommerce Store, Collaborates With Designers
Publishers Daily, Ray Schultz - Tuesday, July 27, 2021
The publisher is partnering with 'Boys Lie' on an apparel line th ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives a ...
- Back-To-School Spending Rises, But Looks Different This Fall
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
Writing materials, apparel, hygiene products, and electronics are some of the t ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Clo ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technolo ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increa ...
- Bread, Not Chocolate: Parents Are Focusing On Basic Back-To-School Needs
Email Insider, Ray Schultz - Thursday, July 22, 2021
Families are buying school supplies and clothes, and they want discounts, Rakut ...
- Post-Sephora Breakup, JC Penney Finds New Beauty Edge
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 22, 2021
JC Penney says it is hooking up with Thirteen Lune, an onli ...
- Automotive Goes Through Do-Over
Performance Marketing Insider, Laurie Sullivan - Thursday, July 22, 2021
Some of the do-overs come from Penske Automotive Group, Cox Automotive, a ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday ...
- What They Haven't Told You About NFTs
Digital News Daily, Peter Epstein - Wednesday, July 21, 2021
After an approximately two-year hiatus, blockchain has returned to the advertising worl ...
- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famo ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't ho ...
- Walmart Loses $125M Lawsuit After Firing Woman With Down Syndrome
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 18, 2021
A jury found that Walmart violated the Americans With Disabilities Act after ...
- Parents Are Ready To Spend On Back-To-School Items, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 19, 2021
Most parents plan to shop this year, with a majority expecting ...
- Kohl's, Target, Walmart Zero In On Family Finances
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 19, 2021
Retailers focus on affordable items, some giveaways, for families wrestling with troubli ...
- Macy's Helps Kids Shake The Dust Off
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 16, 2021
The ads, shot in a real school, show gleeful kids giddily shaki ...
- Amazon Hit With Lawsuit By Feds Over Dangerous Merchandise
PolicyBlog, Wendy Davis - Thursday, July 15, 2021
Amazon has allowed outside vendors to use its platform to sell flammab ...