- Eddie Bauer Invites Campers To 'Rent Your Adventure'
Marketing Daily, Sarah Mahoney - Wednesday, July 14, 2021
Customers can fully equip themselves with all the pricey paraphernalia that mak ...
- Nordstrom Targets 20-Somethings With Asos Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Nordstrom is teaming up with Asos, a British online fashion and cosmet ...
- Study: Almost All Consumers Track Packages, And Many Find It Addictive
Email Marketing Daily, Ray Schultz - Monday, July 12, 2021
Almost 90% of shoppers have experienced a late delivery. Some say th ...
- AB InBev Unit Partner In International In-Store Media Network
Mediapsssst, Richard Whitman - Monday, July 12, 2021
The other partners in the Latin America venture include retail analytics a ...
- Dollar General Eyes Health Care Category
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 8, 2021
Discount retailer Dollar General Corp. is looking to become a health ca ...
- Costco To Eliminate Senior Shopping Hours
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 7, 2021
After 16 months of allowing vulnerable seniors to shop early to lim ...
- Nordstrom Reports 'What Can I Wear To Work?' Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 8, 2021
Ahead of its annual Anniversary Sale, the retailer's latest survey validates so ...
- 'Allure' Extends Brand With Store In New York
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
The new store features smart mirrors that let shoppers test product sampl ...
- Pay To Play: Consumers Are Highly Willing To Join Premium Loyalty Programs
Email Insider, Ray Schultz - Wednesday, July 7, 2021
Most shoppers are tired of redeeming points, and will join a pa ...
- Kanye West, Yeezy Sue Walmart For Shoe Knockoff
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 4, 2021
Kanye West is suing Walmart for allegedly selling a knockoff of h ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- Bed Bath & Beyond Marketing Transformation Yields Mixed Results
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 2, 2021
Sales are going strong, but analysts had expected better, noting company "sti ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business sell ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In Stores
Email Insider, Ray Schultz - Thursday, July 1, 2021
BOPIS and online shopping in general are popular, Mood:Media reports, while 4 ...
- Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 30, 2021
Some retail experts are christening 2021 the Year of the Pop-Up, includi ...
- Retailers Should Embrace Email Marketing And Realize Its Full Potential
Around the Net in Email, Ray Schultz - Wednesday, June 30, 2021
Every few years, marketers reevaluate the efficacy of email. But one thi ...
- Pandemic Hangover: Consumers Are Wary As They Resume Purchasing
Email Insider, Ray Schultz - Wednesday, June 30, 2021
Some consumers are ready to shop again. But many are cautious a ...
- Delivering The Goods: What Shoppers Want Online And In-Store
Email Insider, Ray Schultz - Tuesday, June 29, 2021
Consumers are wary of newer technologies. They want free delivery above al ...
- Price Biggest Driver Of Consumer Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
But many will dump a brand when there is a change ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- COVID-19 Litmus Test: The Most-Affected Consumers Have Different Needs, Expectations
Email Insider, Ray Schultz - Monday, June 28, 2021
Social proof is a more important factor for the most-affected consumers th ...
- Consumers Want More Online Convenience Post-Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
From stores to sports arenas, consumers expand the experience to be enhanc ...
- DoorDash, Petsmart Partner For On-Demand Delivery
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2021
The companies have enlisted NASCAR driver Bubba Wallace and his dog Ash ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide duri ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned bran ...
- The Shopper's Little Helper: Consumers Welcome Online Product Recommendations
Email Insider, Ray Schultz - Wednesday, June 23, 2021
Most shoppers click on product suggestions in email and other channels, a ...
- Reaching Rural Shoppers On Amazon Prime Day Who Spend More
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 22, 2021
Adobe Analytics and Salesforce released Amazon Prime Day data Tuesday with unexpect ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Mother's, Father's Day Video Views Up By High Double Digits
Video Insider, Karlene Lukovitz - Tuesday, June 22, 2021
Dick's Sporting Goods managed to have top-10 videos for both holidays. ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...