- With New Content Division, Walgreens Aims To Be 'Most Human Brand Ever'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 8, 2021
Head of creative Rego Marquiis discusses the retailer's use of storytelling ...
- Boy Meets Girl, Falls In Love, Girl Heads Back Home In Her Space Ship
MAD, Todd Wasserman - Thursday, November 4, 2021
That's the abridged plot of the newly released John Lewis Christmas a ...
- As Sales Sink, Wayfair Introduces New Ads, Video Commerce Content
Marketing Daily, Sarah Mahoney - Thursday, November 4, 2021
Wayfair is also exploring physical retail by testing "a number of formats ...
- Google My Business Rebrands, Unwraps New Local Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Google plans to rename Google My Business to Google Business Profile, a ...
- Special GMC Hummer EV Is Neiman Marcus Fantasy Gift
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 3, 2021
Only one luxury Hummer with a price tag of $285,000 will ...
- Beauty Brand Birchbox Plans Relaunch
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 3, 2021
Birchbox, the beauty brand that delivers samples in pretty boxes, will relaun ...
- The Return Burn: How To Save Holiday Orders And Build Loyalty Online
Email Insider, Ray Schultz - Thursday, November 4, 2021
Consumers want to know return policies up front, Narvar reports. That's ...
- With New Ads And The Old Parade, Macy's Heads Into Happier Holidays
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 4, 2021
Get ready to meet Tiptoe, an adorable but insecure reindeer who can ...
- Criteo Posts Higher Earnings, Sending Stock Shares Much Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year ...
- Tech Issues More Stressful Than Sales Targets During Holidays: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 3, 2021
Marketers also say that this is their most challenging time of yea ...
- Best Buy, Etsy, Kohl's Ads Set Light, Sweet Tone For Holidays
Marketing Daily, Sarah Mahoney - Tuesday, November 2, 2021
Etsy's "Our Santa" ad showcases the power of a Black Santa ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Dollar Tree Offers Instacart Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 1, 2021
Customers will soon be able to order Instacart delivery from nearly 13,0 ...
- Walmart Heir Aims To Reshape Food System
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 1, 2021
Venture capital fund S2G Ventures, whose biggest funder is Luke Walton, ...
- Hobby Lobby Founder Says He Chooses God Over Wealth
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 1, 2022
Hobby Lobby founder David Green says he is giving up his company, a ...
- Study: Some Consumers Blame Banks, Mobile Networks For Scams
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Consumers are increasingly holding banks, retail stories and mobile providers accountable f ...
- Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon
Research Intelligencer, - Tuesday, November 2, 2021
Amazon, a relative newcomer to the digital advertising market, saw growth ...
- Amazon Not Seeing A 'Pullback' In Advertising Despite Supply-Chain Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 29, 2021
Canaan Schladale-Zink, Quartile CRO, said increased competition as more companies entered onli ...
- Kohl's Aims To Lessen Pain Of Returns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Kohl’s is giving shoppers the ultimate gift ahead of the holiday shoppi ...
- With Vera Wang, Zales Launches Try-At-Home Engagement Rings
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 29, 2021
For a refundable $200, consumers receive kit with three center stone setting ...
- Differences In How Consumers Shop This Year
Performance Marketing Insider, Laurie Sullivan - Friday, October 29, 2021
Criteo held a virtual meeting this week to talk about holiday tren ...
- Location, Location, Location: A Better Way Of Targeting Emails For Loyalty Programs
Email Insider, Ray Schultz - Thursday, October 28, 2021
Retailers err by basing emails on spending patterns, two professors write ...
- Ikea's Buff Bears Want You To Turn Off Your Work Phone
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2021
Retailer's latest ads introduce some very buff teddy bears to defend th ...
- JC Penney Nabs Former Levi Strauss, Walmart Exec
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 26, 2021
JC Penney has named Marc Rosen, a former executive of Levi Strau ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Email Marketing Daily, Ray Schultz - Wednesday, October 27, 2021
Report shows that people age 60+ are most likely to say, ...
- At Neiman Marcus, Christmas Meets V-Day For Holiday Sparkle
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2021
Spotlighting romance, video showcases a couple who meet cute outside the sto ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Nearly 45% of consumers do their mobile shopping in bed, according ...
- Circle K Tests AI-Powered Check-Out Free System
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 21, 2021
Circle K convenience store is trying out an AI-powered checkout-free experience ...
- Runner Sues Nike, Former Coach For Alleged Abuse
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 21, 2021
Distance runner Mary Cain has filed a $20 million lawsuit against h ...