- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- Shoppers Like Virtual Try-On For Products Like Eyewear, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Most who have experienced the virtual try-on have gone on to b ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- Amazon Prime Will Lead To A Halo Effect: Adobe
Around the Net in Email, Ray Schultz - Thursday, June 17, 2021
Amazon Prime Day will create a halo effect for large retailers a ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. The ...
- Consumers Expect Free Shipping For Online Orders, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Almost all online shoppers expect delivery within a week -- and ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...
- Grocery Outlet's Social Strategy Goes Local
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
As Grocery Outlet showed during the pandemic of 2020, a firm soci ...
- Walmart, Amazon Introduce Prescription Discount Programs
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 13, 2021
Walmart and Amazon have both launched prescription savings programs. Both programs deliv ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, b ...
- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at lea ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push ...
- The Mellow Marketer: Fully Mature Retailers Have Unified Platforms
Email Insider, Ray Schultz - Thursday, June 10, 2021
Brands with at least some degree of maturity see higher revenue, Ki ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netfl ...
- Dick's Sporting Goods Tries Out Experiential Retail
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 8, 2021
Dick’s Sporting Goods has debuted an experiential retail concept more than two yea ...
- Digital Parachutes: What Brands Are Doing To Recover
Email Insider, Ray Schultz - Wednesday, June 9, 2021
Almost half of all retailers worldwide are spending more on digital th ...
- Staying Put: Target, Walmart, Gap Bet Big On Home
Marketing Daily, Sarah Mahoney - Tuesday, June 8, 2021
Target announced a collaboration between its Opalhouse home-furnishings brand with designer Justi ...
- 86% Of U.S. Consumers Have Abandoned Carts
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microso ...
- Ecommerce Firm Stackline Snares $130 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
Stackline plans to grow its workforce to over 150 employees by t ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governan ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era whe ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Now There's An 'Upfront' For Performance Marketers
Performance Marketing Insider, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a netwo ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- The Capricious Consumer: Shoppers Want Firms To Use Their Data, But Remain Suspicious
Email Insider, Ray Schultz - Wednesday, June 2, 2021
Over half of consumers have permanently changed their shopping habits in t ...
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 2, 2021
Best Buy is launching Lively Smart, billed as the "simplest smartphone yet ...