Ecommerce brands planning an email series should know
that free delivery remains the top consumer priority, according to Jungle Scout’s Consumer Trends Report Q2 2021.
A whopping 80% of online shoppers expect free shipping when
ordering over a certain dollar amount, and 66% want it for all orders. Moreover, 91% expect online orders to be delivered in a week, and 9% on the same day, and 27% on the same day or the next
day.
People are planning to
change certain behaviors after the COVID-19 pandemic.
For instance, only 26% expect to purchase goods online, compared to 39% who did so during the last 12
months.
And 38% have had enough of cooking at home, although 50% have been doing this in the past year.
There is a similar decline in those
who order groceries online — from 30% to 20%. And 29% expect to eat healthy, down from 34% during the most intense period of the pandemic crisis.
Here are consumers’
expectations when ordering online:
- I’m influenced by the product with the best ratings/reviews — 70%
- I’m looking for the product with the lowest price — 67%
- I’m influenced by product ratings/reviews that contain photos or videos —
67%
- I’m looking for the product with the most impressive features — 59%
- I consider purchasing products that are recommended
for me — 58%
- I prefer shopping from retailers that offer flexible delivery options — 58%
- I’d be
willing to spend more for a product for faster shipping — 47%
- I prefer shopping from retailers that offer flexible or other payment options — 45%
- I often use deal-finding browser extensions or plug-ins — 44%
- I’m looking for pre-owned products — 32%
Meanwhile, among online
shoppers, 32% are seeking pre-owned items, and 44% have bought or sold them in the last year. Among those, 66% have bought or sold pre-owned products via Amazon.
They have ordered
— or sold — the following secondhand items:
- Clothing — 41%
- Books — 33%
- Electronics — 30%
- Furniture — 24%
- Jewelry — 23%
- Sporting goods — 22%
- Watches — 22%
- Tools and home care items — 21%
- Exercise equipment — 20%
- Bikes — 16%
- Musical instruments —
14%
- Cars — 13%
- Other — 9%
Jungle Scout surveyed 1,066 consumers from April 16-19, 2021.