- Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run It
Mediapsssst, Richard Whitman - Sunday, May 30, 2021
The new unit, dubbed the Growth Sciences Practice, was developed in partnersh ...
- Ecommerce Confidential: What Shoppers Want, And In What Channels
Email Insider, Ray Schultz - Thursday, May 27, 2021
Consumers prefer email over all other channels, and SMS comes in ...
- With Revenues Roaring, Target Switches Ad Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 27, 2021
Called "What we value most shouldn't cost more," campaign is the fir ...
- Walgreen's Enlists Actress Jordana Brewster For Red Nose Day
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 25, 2021
Walgreens has tapped actress Jordana Brewster to help raise funds to comb ...
- Amazon Hit With Antitrust Lawsuit By Washington, D.C. Attorney General
Digital News Daily, Wendy Davis - Tuesday, May 25, 2021
"We filed this antitrust lawsuit to put an end to Amazon's illeg ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- Walmart Customers Receive Racist Email, Company Blames Bad Actor
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
A backlash ensued after an email using the "n-word" went out und ...
- Dynamic Yield And Leaf Integrate Personalization Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The arrangement is designed to help retailers offer tailored messages at t ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- Retail's Last Refuge
Media Insider, Steven Rosenbaum - Monday, May 24, 2021
New York, as it turns out, will be a bit of ...
- Ad-To-Store Measurement Platform Launches For Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Eye Square on Monday will launch an ad measurement platform that tel ...
- Merkle Puts Search Purpose At Top Of List For Campaign Building
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Merkle wants to build a platform to help marketers understand why peop ...
- McDonald's, Office Depot, Walgreens, Dollar General Latest To Update Mask Policy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 20, 2021
There is confusion over where masks are required, since many retailers a ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captur ...
- Bullseye Bonanza As Target Shatters Forecasts
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2021
Analysts think the stellar results are an indication that even as ma ...
- Google, Shopify Expand Partnership, Sellers Feature Products In More Places
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Shopify's more than 1.7 million sellers can pitch across many of Google ...
- Express Uses TikTok To Get Consumers Excited About Getting Dressed Again
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 18, 2021
Express is launching a TikTok campaign called the #ExpressReentry challenge asking use ...
- Urge To Splurge Powers Massive Gains At Walmart, Home Depot, Macy's
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 19, 2021
Macy's outdid expectations, but "is still a retailer in long-term decline," sa ...
- GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
MediaDailyNews, Joe Mandese - Wednesday, May 19, 2021
Thanks largely to the acceleration of digital transformation and the need ...
- What The Desire For 'Third Spaces' For Working Means For Retail Brands
Around the Net in Email, Ray Schultz - Tuesday, May 18, 2021
Most consumers want to work from a “third space,” not their ho ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technolo ...
- Rising Q1 TV Ad Revenues For Univision, But Radio Declines
Television News Daily, Wayne Friedman - Friday, May 14, 2021
The Spanish-language media company also credits higher overall ad revenue from n ...
- Q&A: Behind Uniqlo's New 'Made For All' Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 14, 2021
With "no visible logo or pattern," brand aims "to be the foundati ...
- For Retail, Expect Reboot, Not Return To Usual
Marketing Insider, Craig Lennie - Friday, May 14, 2021
COVID-19 flipped the balance of power between online and physical retail aft ...
- How to Provide Great Curbside Pickup Service
Around the Net in Email, Ray Schultz - Thursday, May 13, 2021
Curbside pickup has become more popular with consumers. But retailers need real-ti ...
- Retailers Have A New Tool For Managing Email And Other Communications
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
Talkdesk offers a solution that uses automation and AI to drive streamlin ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Walmart Unit Acquires Telehealth Provider
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 11, 2021
Walmart Health is acquiring MeMD, a multispecialty telehealth provider, which will all ...
- L Brands Spins Off Victoria's Secret, Bath & Body Works
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 11, 2021
L Brands will separate Victoria’s Secret and Bath & Body Works in ...