- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives a ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was abo ...
- What Agencies Say About The Job Market
Performance Marketing Insider, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Public ...
- Microsoft Search Volume Identifies Post-Pandemic Trends
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 10, 2021
Microsoft Advertising released data Monday intended to clear up misconceptions about keywor ...
- April Retail Sales Up 23%, Restaurant Sales Up 119%, Per Mastercard
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 6, 2021
Retail sales (excluding automotive and gasoline) rose 23.3% year-over-year in April, a ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...
- Study: Retail Media Networks Need To Evolve Faster, Share More Data
Marketing Daily, Steve Ellwanger - Thursday, May 6, 2021
In survey of 300 CPG marketing/sales execs, 66% said they plan ...
- Retailers, States Intensify Push To Reach Vaccine-Hesitant
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 6, 2021
Walmart, for one, is eliminating the need for vaccine appointments, with consume ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Kellogg Is Upping Investment In Retail Media Networks
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
While Kellogg has recently increased investment in streaming and CTV, retailers' transaction ...
- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking wh ...
- Walmart Challenges Kanye West's Proposed Logo
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 2, 2021
Walmart says Kanye West’s proposed logo design for his Yeezy clothing bra ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-t ...
- Old Navy Puts Magic (Johnson) To Work
Marketing Daily, Sarah Mahoney - Monday, May 3, 2021
Campaign follows three different graduates of the retailer's "This Way ONward" j ...
- 7-Eleven Doubles Budget, Redefines Happiness For Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 29, 2021
The company has doubled its marketing spend in the last year a ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- Amazon's Horoscope: Younger Shoppers Want To Spend Less There
Email Insider, Ray Schultz - Tuesday, April 27, 2021
But have no fear -- Amazon remains strong, according to surveys fr ...
- Mailchimp Moves Into Ecommerce Support
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Two new tools, Stores and Appointments, are designed to help businesses digiti ...
- Large Pharmacies Play Role In Encouraging COVID-19 Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 27, 2021
If pharmacies can help get more folks vaccinated, they can move towa ...
- Mother's Day: Average Order Size, Mobile Search Share May Surprise Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 27, 2021
For marketers still trying to determine what Mother's Day ecommerce sales wi ...
- Amazon Will Allow Brand Registry Merchants To Email Customers
Email Marketing Daily, Ray Schultz - Monday, April 26, 2021
The new tool will allow messaging to consumers who have opted ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather sear ...
- Private-Label Brands And The Nexus Of Price, Premium, Choice
CPG Insider, Steve Ellwanger - Friday, April 23, 2021
Private-label products benefited from the pandemic --- in part because consumers' financi ...
- Email Alphas: The Best Performers In Four Sectors
Email Insider, Ray Schultz - Friday, April 23, 2021
CPG marketers pull the highest scores of any vertical. The leading bra ...
- Victoria's Secret Moves Beyond Sexy With Sweet Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Friday, April 23, 2021
With experts predicting record spending for Mother's Day, brand rolls out campai ...
- 1 In 5 Fake Ecommerce Listings Come From 3% Of Sellers
Performance Marketing Insider, Laurie Sullivan - Friday, April 23, 2021
A study by Incopro found that a core group of repeat selle ...
- Amazon Launches 'Pay-By-Palm' At Whole Foods
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 21, 2021
Amazon is launching its Amazon One technology at Whole Foods Market ...
- With Like New, Lululemon Joins Recommerce World
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Like New allows customers to trade gently used Lululemon items at ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
COVID-19 sent media buys into a spin last year, but accelerated t ...
- A Quart Of Milk And A Dozen Eggs Online: Grocery Shoppers Shift To Digital
Email Insider, Ray Schultz - Wednesday, April 21, 2021
Chicory finds that most consumers buy the same things every week onlin ...