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Amazon Launches 'Pay-By-Palm' At Whole Foods

Amazon is launching its Amazon One technology at Whole Foods Market in Seattle, with plans to expand the tech across the chain in the coming months. Amazon One allows shoppers to pay using “their unique palm signature,” as Amazon calls it. The retailer introduced the technology in September as an entry and payment option at several stores in the Seattle area, including Amazon Go, Amazon Go Grocery, Amazon Books, Amazon 4-star and Amazon Pop Up.

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