Retailers who seek to personalize their emails and other communications have a new tool based on smart receipts.
Customer Experience platform Dynamic Yield is working with Leaf, a customer engagement firm, to provider greater personalization for shoppers.
The arrangement combines Leaf’s smart receipts capability with Dynamic Yield's customer profiles to help brands tailor product offers and messages at the point of sale (POS).
Retailers can use Leaf's ability to collect emails and feedback from the retail shopping experience and use the data to their CRM database to influence personalization across channels.
For instance, shoppers who recently purchased in-store and gave the store a high rating can be targeted with an email campaign highlighting the newest products based on the location.
The goal is to “unify data from these two unique purchase worlds and create a full picture of the customer journey," states Siva Gabbi, director of strategy in EMEA at Dynamic Yield.
Shoepassion, a platform for Goodyear-welted footwear has exploited to the integration to “truly connect the offline-to-online journey of our customers and get a clear picture of their behavior across channels," states Simon Kronseder, CMO at Shoe passion.
Kronseder adds: "This has enabled us to not only measure the offline impact of our online campaigns, but also more clearly assess marketing ROI, customer lifetime value, and retention."
In addition, the integration can drive bespoke offline experience and continuous channel engagement, the companies claim. And it has helped the firms to “help our merchants personalize the in-store digital experience and provide a consistent and unique journey to each customer, whether in-store or online," adds Leaf CEO Mitul Jain.