Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon

  • by November 2, 2021

As more retailers expand their digital media sales, total advertising revenue among online marketplaces and store chains will reach $50 billion worldwide next year, Forrester Research predicted in a report.

Amazon’s ad revenue will comprise most of that figure by “offering a frictionless buying experience for consumers and advertisers,” …

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