- A Guide To Remarketing In Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Lisa Raehsler created a remarketing guide for search ads based on ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Marketing Funnel Lexicon: Retargeting
Marketing Daily, David Karel - Wednesday, July 10, 2013
One of the best approaches to driving online conversions is retargeting. Bran ...
- Twitter To Start Retargeted Ads
Data and Targeting Insider, Steve Smith - Friday, July 5, 2013
Twitter is joining Facebook in allowing advertisers to target Promoted Tweets ...
- Toshiba To Launch Ultra HD TV Sets
MediaDailyNews, David Goetzl - Friday, June 28, 2013
Toshiba will launch its Ultra HD sets in the U.S. in Augus ...
- How to Get the Most Out of Facebook's Mobile App Install Ads
Mobile Marketing Daily, Craig Palli - Monday, July 1, 2013
Facebook's new app install ad unit is performing well for many developer ...
- FBX Ads In News Feed Deliver Significantly Higher CTR
Online Media Daily, Mark Walsh - Thursday, June 27, 2013
Facebook Exchange (FBX) retargeting ads that appear within the News Feed h ...
- Realtime Launches Ecommerce Platform In US, Offers '360 Retargeting'
Real-Time Daily, Tyler Loechner - Thursday, June 27, 2013
In an effort to bring more real-time technologies to the ecommerce spac ...
- FMB Media Launches
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 21, 2013
Former Apple exec and entrepreneur David Szetela launched an advertising company Frid ...
- AdRoll Acquires Bitdeli, Enhances Data Power
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Amid a flood of excitement over Big Data, retargeting platform AdRoll announc ...
- Data Analytics Startup Bitdeli Acquired By AdRoll
Real-Time Daily, Tyler Loechner - Wednesday, June 12, 2013
Retargeting platform AdRoll today announced the acquisition of Bitdeli, a data analyti ...
- Sociomantic Adds Pitzer As VP Sales, North America
Real-Time Daily, Tyler Loechner - Tuesday, June 4, 2013
Today, the company announced the appointment of Charles Pitzer as vice preside ...
- Marketing Funnel Lexicon: Bottom-Funnel Programs
Marketing Daily, David Karel - Monday, June 3, 2013
With the awareness-building and nurturing work you have done higher up ...
- Time Equals Usage Data For Mobile Phones
Data and Targeting Insider, Laurie Sullivan - Thursday, May 30, 2013
I'm pretty sure on the weekend I average more than 58 minut ...
- Restoring Trust In Anonymity: A New Social Contract
Marketing Daily, Omar Tawakol - Wednesday, May 29, 2013
We need a new social contract -- one where ads can ...
- Ford, Jeep, Chevy Top Digital Auto Brands
Online Media Daily, Mark Walsh - Friday, May 17, 2013
On the digital proving track, Detroit is beating out the competition. For ...
- Mother's Day Hangover
Email Insider, David Baker - Monday, May 13, 2013
Post-Mother's Day, and we made it through. While not quite the holid ...
- Social-Mobile Purple Cloud Takes On Lead Generation
Online Media Daily, Laurie Sullivan - Monday, May 6, 2013
Startup Purple Cloud is testing a social, mobile lead-generation platform created ...
- 'Always Above The Fold': Audio Joins The RTB Ranks
Data and Targeting Insider, Steve Smith - Monday, May 6, 2013
Audio RTB is here as one company slips biddable spots into t ...
- FBX Opens The News Feed: Blurring The Line Between Content And Advertising
Real-Time Daily, Hugh McGoran - Wednesday, April 24, 2013
Recently, Facebook announced that the company will begin placing ads purchased throu ...
- Shoppers In Buying Mode More Receptive To Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 9, 2013
A woman who has recently been researching a family vacation is mo ...
- AdRoll Teams With Magento
Raw, Mark Walsh - Monday, April 8, 2013
eBay-owned E-commerce system Magento
has partnered with AdRoll to integrate acce ...
- Beyond Retargeting: The Power Of Predictive Targeting
Programmatic Insider, Chris Sukornyk - Thursday, April 4, 2013
The rise of real-time bidding in recent years should come as ...
- Tag Manager Tealium Secures $15.6M
Raw, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- Tag Manager Tealium Secures $15.6M
Real-Time Daily, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Seri ...
- Sociomantic Taps Brokaw To Head North American Operations
Online Media Daily, Gavin O'Malley - Tuesday, April 2, 2013
Sociomantic on Tuesday is expected to name JB Brokaw as president ...
- Facebook Tests FBX Ads In News Feed
Online Media Daily, Mark Walsh - Tuesday, March 26, 2013
Facebook has begun testing ads sold through the Facebook Ad Exchange (FB ...
- Facebook's 'Lookalike Audiences' Tool Aids Marketers
Online Media Daily, Mark Walsh - Tuesday, March 19, 2013
Facebook on Tuesday announced a new tool that allows marketers to rea ...
- A One-Two Punch For Greater User Engagement
Marketing Daily, Brendan O'Kane - Tuesday, March 12, 2013
Mobile analytics, as part of a well-thought-out mobile marketing strategy, can he ...
- Demystifying The Marketing Funnel: Lexicon
Marketing Daily, David Karel - Tuesday, March 5, 2013
How can marketers reach their target audience at every stage of t ...