- Search Retargeting CPC Less Than Paid Search
Online Media Daily, Laurie Sullivan - Friday, March 1, 2013
The cost for clicks when it comes to targeting and retargeting wor ...
- Tips On Remarketing, Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 22, 2013
Brian Rauschenbach and Nora Park share their tips for remarketing success ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...
- Target Practice
MarketingTools: CRM, Kathleen Stockham - Tuesday, February 19, 2013
Recently, in a detailed conversation with a client, they had some ve ...
- SEMPO L.A. Panel Explores Facebook Retargeting
SearchBlog, Laurie Sullivan - Friday, February 15, 2013
Facebook opened Exchange in September. Why is there so much buzz? Sear ...
- Facebook Adds Audience Mirroring Tool
Raw, Mark Walsh - Tuesday, February 5, 2013
Facebook has added a new feature to its custom audience ad servi ...
- OpenX, AdTruth Ink Deal For Mobile Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 30, 2013
Wednesday OpenX Software will announce a partnership with device recognition platform compa ...
- AdRoll Triples 2012 Revs
Online Media Daily, Fern Siegel - Thursday, January 24, 2013
Retargeting platform AdRoll reported that it surpassed a $50M run rate ...
- Collective Plugs Into Facebook Exchange
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Digital audience targeting firm Collective is among the latest companies to pl ...
- AdRoll Announces Big 2012, Tripled Revenus
Real-Time Daily, Tyler Loechner - Thursday, January 24, 2013
AdRoll, an online advertising retargeting platform, today announced that it tripled reven ...
- Simpli.fi Goes Live With Facebook, Brings 'Element-Level' Targeting To FBX
Real-Time Daily, Joe Mandese - Monday, January 14, 2013
Simpli.fi, a next-generation real-time bidding platform developed by former Havas Digital chi ...
- 2013 Predictions From Online Ad, Marketing Experts
Online Media Daily, Laurie Sullivan - Friday, December 28, 2012
Welcome to online advertising and marketing in 2013, where opt-in push advertisi ...
- AOL Targets Retargeting, Buys Buysight
Online Media Daily, Gavin O'Malley - Wednesday, December 5, 2012
AOL's Advertising.com unit late Tuesday announced the acquisition of ad-targeting and retargeti ...
- Why Display Ads Will Become More Important To Search Marketers
SearchBlog, Laurie Sullivan - Wednesday, November 21, 2012
Don't discount the impact of display advertising on paid-search ads or sear ...
- How Email Remarketing Holds On To Customers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 14, 2012
Chris Hexton takes us through six email remarketing strategies that give markete ...
- Walgreens Is Retail Sponsor For People's Choice Awards
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Walgreens, which sells many products by the show's top backer, has sign ...
- The Remarkable Rise Of Retargeting
Online Spin, Matt Straz - Monday, October 22, 2012
While at MEC, the global media agency, I ran the media busine ...
- Facebook Exchange Adopts Ad Verification, Intent Retargeting
Online Media Daily, Laurie Sullivan - Monday, October 15, 2012
Marketers have learned to integrate intent signals from search engine marketing in ...
- Perfect Audience Brings Search Intent, DIY Model To Facebook Retargeting
SearchBlog, Laurie Sullivan - Monday, October 15, 2012
Most search marketers are familiar with using intent data from search queri ...
- Tapad Expands Sales Force
Online Media Daily, Mark Walsh - Wednesday, October 10, 2012
Cross-platform ad technology firm Tapad has hired two new executives. ...
- Whole Foods Market Toasts, Tweets Beer Babes
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For customers that can't make it to Munich for the real thin ...
- Google Segmentation Retargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 26, 2012
Remarketing or retargeting provides marketers with an opportunity to reconnect with consume ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Ross Exits Mediabrands, Heads Inmar Analytics Unit
MediaDailyNews, Steve McClellan - Tuesday, August 21, 2012
John Ross, the retail expert who founded Mediabrands' Shopper Sciences practice t ...
- Retarget Strategy Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 17, 2012
Retargeting reaches consumers, some of whom abandon shopping carts. In fact, Virgin ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- AdRoll Raises $15 Mil To Up Real-Time Reach
Online Media Daily, Gavin O'Malley - Wednesday, July 11, 2012
AdRoll just raised $15 million from some top-tier investors, including Foundation Capita ...
- Google, Bing, Yahoo Find Data (Not Paid-Search Ads And SEO) Profitable
SearchBlog, Laurie Sullivan - Monday, July 9, 2012
Holidays are a good time for companies to disclose huge fiscal ye ...