- Magazine Industry Guarantees Ad Effectiveness
Publishers Daily, Erik Sass - Tuesday, October 13, 2015
Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee retu ...
- Social Must Measure Business Meaning Of Emoji Reactions - No Just Counting 'Wows'
London Blog, Sean Hargrave - Tuesday, October 13, 2015
Social may soon get "reaction" emojis -- let's hope they are ...
- Moving Beyond Branding: Holding TV Accountable For ROI
MediaDailyNews, Boaz Cohen - Tuesday, October 13, 2015
Advertisers want and need results that can be tied directly to R ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technolo ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- Retail Marketers Ill-Prepared For Holidays, Behind In Mobile Execution
Email Marketing Daily, Jess Nelson - Tuesday, September 29, 2015
Black Friday is eight weeks away and holiday marketing is in fu ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Travel Tops In Email Marketing ROI
Email Marketing Daily, Jess Nelson - Monday, September 21, 2015
Marketers may want to look at the travel industry for tips ...
- What 'Marginal' ROI Reveals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Matthew Whitehead explains how calculating the overall return on investment -- t ...
- AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Mobile attribution and analytics platform AppsFlyer has a workaround in place f ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-Markets
MediaDailyNews, Erik Sass - Wednesday, June 24, 2015
Nielsen is looking to expand its business with new offerings targeting middle-mark ...
- Brands Making Investments See Positive ROI From First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2015
Surprising, but true -- brand marketers are only now admitting they s ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footpri ...
- Simulmedia Debuts Data-Driven Platform To Optimize Media
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2015
Launching a new advertising system, based on what it claims is t ...
- Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Unilever hopes to grow its global e-commerce sales by 40% in 20 ...
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2015
People make big mistakes when calculating return on investment (ROI). Joe Knig ...
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Marketing Daily, Todd Crawford - Thursday, March 19, 2015
Sounds great, right? Well, the catch is that there are a f ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering a ...
- Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
MAD, Michelle Cardinal - Monday, February 23, 2015
The Oscars got me thinking about what marketers expect consumers to ...
- Guardian Seeks To Measure Native's Value To Brands
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. ...
- Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Ooyala's blog, Videomind, reports that Quiznos will leave TV altogether and adverti ...
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
London Blog, Sean Hargrave - Wednesday, February 4, 2015
Digital marketing was supposed to be all about metrics, but even soci ...
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 3, 2015
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expa ...
- Increase Your ROI With Zero-based Budgeting
Marketing: CPG, Till Dudler, David Holtmann - Tuesday, January 27, 2015
Today's consumer packaged goods firms need the agility to redirect investment in ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of featur ...
- Facebook CPMs Up 700% While ROI Doubles
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Overall Facebook advertising costs and ROI have seen an increase from la ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return ...
- CFOs Question Marketers' Ability To Prove ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
The vast majority of finance directors feel they are unable to quanti ...
- Rise Of Consultancies Fuelling Consolidation
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Publicis' admission that competition from consultancies fuelled its $3.7bn capture of Sapie ...