- Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Unilever hopes to grow its global e-commerce sales by 40% in 20 ...
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2015
People make big mistakes when calculating return on investment (ROI). Joe Knig ...
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Marketing Daily, Todd Crawford - Thursday, March 19, 2015
Sounds great, right? Well, the catch is that there are a f ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering a ...
- Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
MAD, Michelle Cardinal - Monday, February 23, 2015
The Oscars got me thinking about what marketers expect consumers to ...
- Guardian Seeks To Measure Native's Value To Brands
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. ...
- Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Ooyala's blog, Videomind, reports that Quiznos will leave TV altogether and adverti ...
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
London Blog, Sean Hargrave - Wednesday, February 4, 2015
Digital marketing was supposed to be all about metrics, but even soci ...
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 3, 2015
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expa ...
- Increase Your ROI With Zero-based Budgeting
Marketing: CPG, Till Dudler, David Holtmann - Tuesday, January 27, 2015
Today's consumer packaged goods firms need the agility to redirect investment in ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of featur ...
- Facebook CPMs Up 700% While ROI Doubles
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Overall Facebook advertising costs and ROI have seen an increase from la ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return ...
- CFOs Question Marketers' Ability To Prove ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
The vast majority of finance directors feel they are unable to quanti ...
- Rise Of Consultancies Fuelling Consolidation
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Publicis' admission that competition from consultancies fuelled its $3.7bn capture of Sapie ...
- Content Attribution And The Hidden ROI
SearchBlog, Laurie Sullivan - Tuesday, November 4, 2014
One of the biggest problems content marketers have is the inability ...
- How To Calculate Landing Page ROI
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 31, 2014
Formstack has put together a short guide to calculating the return ...
- How To Improve Content ROI
Content Marketing Insider, Colby Horton - Friday, October 31, 2014
I recently reviewed the "2015 B2B Content Marketing" report by the Conte ...
- Half Of Marketers Unsure Of Technology's ROI
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
The findings from The CMO Council's "Quantify How Well You Unify" repo ...
- Unilever Ups Digital Spend, Which 'Outperforms' Traditional Channels
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
FMCG giant Unilever has upped its digital marketing spend from 17 perce ...
- TV Marketers Need To Embrace Digital Thinking
MediaDailyNews, Thiru Arunachalam - Wednesday, September 10, 2014
The TV networks spend upwards of a billion dollars every year ...
- 6 Sales And Marketing Metrics Every Hotel Owner Cares About
Marketing: Travel, Dave Spector - Monday, August 25, 2014
Hotel owners and asset managers are frustrated. They no longer want ...
- With New Agency Will Miller Lite Bring Back 'Tastes Great...Less Filling'?
Mediapsssst, Richard Whitman - Monday, August 11, 2014
Will Miller Lite bring back "Tastes Great...Less Filling"? If the fact th ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
MAD, Steve McClellan - Thursday, July 3, 2014
The platform, called Performly, measures ROI in terms of hard currency ...
- Unilever, Coca-Cola, WPP & BBDO Top Effie Global Rankings
MAD, Steve McClellan - Friday, June 20, 2014
Effie Worldwide has just released its 2014 Global Effie Effectiveness Index ranking ...
- Facebook Woos Marketers With Performance Goals
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 19, 2014
Marketers need to quantify ad spend, and Facebook has finally caught o ...
- Understanding ROI In Augmented Reality: Results Today, Not Just Promise For Tomorrow
MediaDailyNews, Jess Butcher - Tuesday, June 10, 2014
Those in the augmented reality space have spent the majority of o ...
- Digital Budgets Are Becoming Harder To Audit
MAD, Steve McClellan - Tuesday, June 3, 2014
The ability of auditors to measure sizable parts of advertisers' digital budge ...