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Automation Tops Marketers' ROI Expectations Table

  • eMarketer, Thursday, October 1, 2015 10:24 AM

Technologies that facilitate content marketing will remain the most important marketing technology for B2B marketers in the U.S., according to a September 2015 Spear Marketing Group survey. The two technologies that B2B marketers rated as most important are also among the biggest winners in terms of ROI. While marketing automation leads the way with 58% of respondents expecting it to deliver ROI, content marketing (51%) and SEO (36%) are also depended upon to get results.

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