- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...
- Email Tops ROI, Lags In Investment
Email Marketing Daily, Jess Nelson - Thursday, April 14, 2016
Email marketing remains the king of return on investment (ROI), according ...
- AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 4, 2016
Small and medium-size businesses struggling to find their return on investments usi ...
- Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & Data
RTBlog, Tobi Elkin - Friday, March 18, 2016
Now here's something rather refreshing. Media agency vet Rob Griffin has stru ...
- Brands Find Less ROI Accountable In 2016 Compared With A Year Ago, Study Shows
SearchBlog, Laurie Sullivan - Thursday, March 17, 2016
Marketers in charge of advertising budgets find that the complexity of technolo ...
- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a maj ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too mu ...
- Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Deloitte's CMO practice leadership has weighed in on a recent CMO Surv ...
- Media Auditor Says GroupM Deal Lacks Transparency And Hurts Clients, Media Companies
MAD, Steve McClellan - Thursday, February 18, 2016
Media Auditor John Billett, chairman of UK-based IDComms has issued a high ...
- Social Must Learn To Turn Income Into Outcome
London Blog, Sean Hargrave - Thursday, February 18, 2016
A tiny 3% of CMOs are enthusing over social. Is it becau ...
- Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
Mediapsssst, Richard Whitman - Wednesday, February 17, 2016
Social media spending is expected to increase to 20.9% of marketing budge ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2016
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- Radio ROI Compelling Advertisers
Research Brief, Jack Loechner - Wednesday, January 20, 2016
According to a recent Nielsen "sales effect study," examining radio's return ...
- Lead Nurturing Upgraded By Email Marketing
Email Marketing Daily, Jess Nelson - Friday, January 8, 2016
Email was the overwhelming favorite in a survey of 156 marketing professiona ...
- Medialets, Millward Brown Digital Integrate Assets In Bid To Improve Mobile Measurement
MAD, Steve McClellan - Monday, January 4, 2016
The firms are integrating Medialets' ad-trafficking platform Servo with MBD's research pan ...
- Two In Three Find It Hard To Calculate ROI On Mobile Marketing
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
Despite the rapid growth of mobile advertising, up to 65% of t ...
- Personalized Marketing Lacks The Correct Tools
Email Marketing Daily, Jess Nelson - Thursday, December 17, 2015
Less than 10% of marketers say they have the correct tools ...
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?
London Blog, Sean Hargrave - Wednesday, December 16, 2015
The latest IAB UK figures have given social the "teenager" label. It ...
- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution Business
Real-Time Daily, Tobi Elkin - Wednesday, December 2, 2015
Impact Radius on Wednesday announced it had acquired the Clearsaleing marketing attributi ...
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2015
Rentrak and Millennial Media are launching a new product where advertisers c ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- Vodafone Uses Science To Calculate Marketing ROI
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Vodafone took inspiration from pharmaceutical companies as it sought to put testi ...
- Is Artificial Intelligence The Future Of Email Marketing?
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Persado on Tuesday announced the expansion of its Persado Go platform ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- Facebook Named Most Effective Social Channel By Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Facebook has been named as the most effective advertising platform by indust ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of t ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Four out of five advertisers and marketers plan to increase their u ...
- If You Can't Measure Social ROI, Is It Wise To Ask For More Budget?
London Blog, Sean Hargrave - Wednesday, October 14, 2015
Four in five marketers are going to spend more on social conten ...