- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution Business
Real-Time Daily, Tobi Elkin - Wednesday, December 2, 2015
Impact Radius on Wednesday announced it had acquired the Clearsaleing marketing attributi ...
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2015
Rentrak and Millennial Media are launching a new product where advertisers c ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- Vodafone Uses Science To Calculate Marketing ROI
Around the Net In MAD London, Sean Hargrave - Friday, November 6, 2015
Vodafone took inspiration from pharmaceutical companies as it sought to put testi ...
- Is Artificial Intelligence The Future Of Email Marketing?
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Persado on Tuesday announced the expansion of its Persado Go platform ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- Facebook Named Most Effective Social Channel By Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Facebook has been named as the most effective advertising platform by indust ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of t ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Four out of five advertisers and marketers plan to increase their u ...
- If You Can't Measure Social ROI, Is It Wise To Ask For More Budget?
London Blog, Sean Hargrave - Wednesday, October 14, 2015
Four in five marketers are going to spend more on social conten ...
- Magazine Industry Guarantees Ad Effectiveness
Publishers Daily, Erik Sass - Tuesday, October 13, 2015
Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee retu ...
- Social Must Measure Business Meaning Of Emoji Reactions - No Just Counting 'Wows'
London Blog, Sean Hargrave - Tuesday, October 13, 2015
Social may soon get "reaction" emojis -- let's hope they are ...
- Moving Beyond Branding: Holding TV Accountable For ROI
MediaDailyNews, Boaz Cohen - Tuesday, October 13, 2015
Advertisers want and need results that can be tied directly to R ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technolo ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- Retail Marketers Ill-Prepared For Holidays, Behind In Mobile Execution
Email Marketing Daily, Jess Nelson - Tuesday, September 29, 2015
Black Friday is eight weeks away and holiday marketing is in fu ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Travel Tops In Email Marketing ROI
Email Marketing Daily, Jess Nelson - Monday, September 21, 2015
Marketers may want to look at the travel industry for tips ...
- What 'Marginal' ROI Reveals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Matthew Whitehead explains how calculating the overall return on investment -- t ...
- AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Mobile attribution and analytics platform AppsFlyer has a workaround in place f ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-Markets
MediaDailyNews, Erik Sass - Wednesday, June 24, 2015
Nielsen is looking to expand its business with new offerings targeting middle-mark ...
- Brands Making Investments See Positive ROI From First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2015
Surprising, but true -- brand marketers are only now admitting they s ...
- The Times' Tablet Audience Searches More, Facebooks Less
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Developed in partnership with comScore and the Keller Fay Group, Project Footpri ...
- Simulmedia Debuts Data-Driven Platform To Optimize Media
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2015
Launching a new advertising system, based on what it claims is t ...
- Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Unilever hopes to grow its global e-commerce sales by 40% in 20 ...
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 10, 2015
People make big mistakes when calculating return on investment (ROI). Joe Knig ...
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Marketing Daily, Todd Crawford - Thursday, March 19, 2015
Sounds great, right? Well, the catch is that there are a f ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering a ...
- Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
MAD, Michelle Cardinal - Monday, February 23, 2015
The Oscars got me thinking about what marketers expect consumers to ...