- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Digital Video Advertising's Perception Gap
VidBlog, P.J. Bednarski - Tuesday, October 18, 2016
Digital video does as good a job selling as it does buildi ...
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Real-Time Daily, Laurie Sullivan - Monday, October 3, 2016
Marketers will spend more to run ads through programmatic channels, but ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And Availability
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
The consensus at a panel during OMMA Programmatic is that prices a ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- ROI Means Email Is Still Going Strong
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
The well-known Mark Twain quip -- "The reports of my death a ...
- Email Still Delivering Strong ROI, EMarketer Report Shows
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Despite whisperings of its decline in recent years, email remains a growin ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Product Transparency Creates Trust
Research Brief, Jack Loechner - Monday, September 5, 2016
Consumer demand for product transparency is on the rise, and brands th ...
- Some Popular Key Indicators That Aren't So Key
VidBlog, P.J. Bednarski - Monday, August 29, 2016
A new report done by Nielsen Media Lab for HIRO Media challeng ...
- B2B Executives Use Marketing Analytics To Boost The Bottom Line
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
More B2B marketers are using marketing analytics to improve return on investme ...
- On-Shelf Availability Boosts Retailer ROI
Research Brief, Jack Loechner - Thursday, August 18, 2016
With keys to drive ROI ahead of Labor Day, merchandisers could s ...
- Why Is Proving Search ROI So Difficult?
Performance Marketing Insider, Aaron Baar - Tuesday, August 16, 2016
A recent survey that suggested 90% of enterprise businesses were undervaluing sear ...
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- Marketers Struggle To Determine Media Mix, Prove ROI
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
"Cross-platform planning and execution across all touchpoints is the key to achievi ...
- Email's Huge ROI Comes Through Developing Customer Relationships
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 22, 2016
According to the Direct Marketing Association, the ROI for email marketing ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- Don't Panic -- Email's Well Placed To Survive Post-Brexit Budget Cuts
EuroMail, Sean Hargrave - Wednesday, July 6, 2016
Digital marketing is less likely than print and tv to suffer fr ...
- Getting Granular On Native
Native Insider, Tobi Elkin - Friday, July 8, 2016
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along wi ...
- Email Tops ROI League Table From Adestra
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
Email marketing continues to top the charts for return on investment (RO ...
- From One Second To Five. EU's Parting Viewability Gift To Brexit Britain?
London Blog, Sean Hargrave - Tuesday, June 28, 2016
IAB Europe is taking a lead in upping viewability from one seco ...
- Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental Sales
Mediapsssst, Richard Whitman - Wednesday, June 15, 2016
The average rate of return for magazines was $3.94 per dollar spen ...
- Transparency 4.0
MediaDailyNews, Steve Fajen - Tuesday, June 7, 2016
Now more than ever before, clients want to know if they g ...
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Just-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- Lookalike Targeting Is Not Prospecting
MediaDailyNews, Krishna Boppana - Thursday, June 2, 2016
The reality is, prospecting and engaging new audiences is about more th ...
- Unilever CMO Says Snapchat Has 'Come Of Age'
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
Unilever CMO Keith Weed believes Snapchat has "come of age" and c ...
- Bluewolf Releases Digital Marketing Assessment
Email Marketing Daily, Jess Nelson - Tuesday, May 3, 2016
Consulting agency Bluewolf announced the release of Digital Marketing Assessment on Monda ...
- Why Offline Media Needs Online-Style Measurability
MediaDailyNews, Jordie van Rijn - Tuesday, May 3, 2016
Online publishers have a problem. The industry has yet to adopt standar ...