Tag results for "roi"
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROIJust-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- Lookalike Targeting Is Not ProspectingThe reality is, prospecting and engaging new audiences is about more th ...
- Unilever CMO Says Snapchat Has 'Come Of Age'Unilever CMO Keith Weed believes Snapchat has "come of age" and c ...
- Bluewolf Releases Digital Marketing AssessmentConsulting agency Bluewolf announced the release of Digital Marketing Assessment on Monda ...
- Why Offline Media Needs Online-Style MeasurabilityOnline publishers have a problem. The industry has yet to adopt standar ...
- Carrefour Media Uses LiveRamp To Create A Connected WorldCarrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct ResponseMeasuring response to TV ads is more problematic in such a fragment ...
- Email Tops ROI, Lags In Investment Email marketing remains the king of return on investment (ROI), according ...
- AI For Google Search Ads Calculates Campaign Losses, Profits Per KeywordSmall and medium-size businesses struggling to find their return on investments usi ...
- Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & DataNow here's something rather refreshing. Media agency vet Rob Griffin has stru ...
- Brands Find Less ROI Accountable In 2016 Compared With A Year Ago, Study ShowsMarketers in charge of advertising budgets find that the complexity of technolo ...
- Engagement Matters. Emotion Sells. Data Fuels.A while back I was chatting with the CMO of a maj ...
- Avoid The Tyre Kickers And Focus On The Profitable PersonasIt's easy to drill down with data to find out too mu ...
- Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On ResultsDeloitte's CMO practice leadership has weighed in on a recent CMO Surv ...
- Media Auditor Says GroupM Deal Lacks Transparency And Hurts Clients, Media CompaniesMedia Auditor John Billett, chairman of UK-based IDComms has issued a high ...
- Social Must Learn To Turn Income Into OutcomeA tiny 3% of CMOs are enthusing over social. Is it becau ...
- Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROISocial media spending is expected to increase to 20.9% of marketing budge ...
- Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing GrowthPaid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop a ...
- Radio ROI Compelling AdvertisersAccording to a recent Nielsen "sales effect study," examining radio's return ...
- Lead Nurturing Upgraded By Email MarketingEmail was the overwhelming favorite in a survey of 156 marketing professiona ...
- Medialets, Millward Brown Digital Integrate Assets In Bid To Improve Mobile MeasurementThe firms are integrating Medialets' ad-trafficking platform Servo with MBD's research pan ...
- Two In Three Find It Hard To Calculate ROI On Mobile MarketingDespite the rapid growth of mobile advertising, up to 65% of t ...
- Personalized Marketing Lacks The Correct ToolsLess than 10% of marketers say they have the correct tools ...
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?The latest IAB UK figures have given social the "teenager" label. It ...
- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution BusinessImpact Radius on Wednesday announced it had acquired the Clearsaleing marketing attributi ...
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile Rentrak and Millennial Media are launching a new product where advertisers c ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email MarketingThe new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- Vodafone Uses Science To Calculate Marketing ROIVodafone took inspiration from pharmaceutical companies as it sought to put testi ...
- Is Artificial Intelligence The Future Of Email Marketing?Persado on Tuesday announced the expansion of its Persado Go platform ...
- B2B Marketers Still Struggle To Integrate Video, EmailThe vast majority of B2B marketers utilize online video, but only 5 ...
