- Product Transparency Creates Trust
Research Brief, Jack Loechner - Monday, September 5, 2016
Consumer demand for product transparency is on the rise, and brands th ...
- Some Popular Key Indicators That Aren't So Key
VidBlog, P.J. Bednarski - Monday, August 29, 2016
A new report done by Nielsen Media Lab for HIRO Media challeng ...
- B2B Executives Use Marketing Analytics To Boost The Bottom Line
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
More B2B marketers are using marketing analytics to improve return on investme ...
- On-Shelf Availability Boosts Retailer ROI
Research Brief, Jack Loechner - Thursday, August 18, 2016
With keys to drive ROI ahead of Labor Day, merchandisers could s ...
- Why Is Proving Search ROI So Difficult?
Performance Marketing Insider, Aaron Baar - Tuesday, August 16, 2016
A recent survey that suggested 90% of enterprise businesses were undervaluing sear ...
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- Marketers Struggle To Determine Media Mix, Prove ROI
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2016
"Cross-platform planning and execution across all touchpoints is the key to achievi ...
- Email's Huge ROI Comes Through Developing Customer Relationships
Around The Net In EU Email Marketing, Sean Hargrave - Friday, July 22, 2016
According to the Direct Marketing Association, the ROI for email marketing ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- Don't Panic -- Email's Well Placed To Survive Post-Brexit Budget Cuts
EuroMail, Sean Hargrave - Wednesday, July 6, 2016
Digital marketing is less likely than print and tv to suffer fr ...
- Getting Granular On Native
Native Insider, Tobi Elkin - Friday, July 8, 2016
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along wi ...
- Email Tops ROI League Table From Adestra
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
Email marketing continues to top the charts for return on investment (RO ...
- From One Second To Five. EU's Parting Viewability Gift To Brexit Britain?
London Blog, Sean Hargrave - Tuesday, June 28, 2016
IAB Europe is taking a lead in upping viewability from one seco ...
- Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental Sales
Mediapsssst, Richard Whitman - Wednesday, June 15, 2016
The average rate of return for magazines was $3.94 per dollar spen ...
- Transparency 4.0
MediaDailyNews, Steve Fajen - Tuesday, June 7, 2016
Now more than ever before, clients want to know if they g ...
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Just-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- Lookalike Targeting Is Not Prospecting
MediaDailyNews, Krishna Boppana - Thursday, June 2, 2016
The reality is, prospecting and engaging new audiences is about more th ...
- Unilever CMO Says Snapchat Has 'Come Of Age'
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
Unilever CMO Keith Weed believes Snapchat has "come of age" and c ...
- Bluewolf Releases Digital Marketing Assessment
Email Marketing Daily, Jess Nelson - Tuesday, May 3, 2016
Consulting agency Bluewolf announced the release of Digital Marketing Assessment on Monda ...
- Why Offline Media Needs Online-Style Measurability
MediaDailyNews, Jordie van Rijn - Tuesday, May 3, 2016
Online publishers have a problem. The industry has yet to adopt standar ...
- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...
- Email Tops ROI, Lags In Investment
Email Marketing Daily, Jess Nelson - Thursday, April 14, 2016
Email marketing remains the king of return on investment (ROI), according ...
- AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 4, 2016
Small and medium-size businesses struggling to find their return on investments usi ...
- Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & Data
RTBlog, Tobi Elkin - Friday, March 18, 2016
Now here's something rather refreshing. Media agency vet Rob Griffin has stru ...
- Brands Find Less ROI Accountable In 2016 Compared With A Year Ago, Study Shows
SearchBlog, Laurie Sullivan - Thursday, March 17, 2016
Marketers in charge of advertising budgets find that the complexity of technolo ...
- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a maj ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too mu ...