Tag results for "roi"
- Email Smashes Social, Again, As Buy Buttons Fail And Inboxes DeliverEmail is at it again. After driving one in five sales ov ...
- Adobe's TV Media Management Helps Audience Targeting, ForecastingThe platform claims to provide more accurate forecasting and planning through analyti ...
- Shifting Promo Dollars To Media Produces Higher ROIShifting as little as 10% of promotional dollars to media advertising c ...
- When Last Click Attribution Isn't EnoughAttribution is the single biggest challenge for a brand manager, James Brohame ...
- TV Gives Better ROI Than Digital, Coca-Cola's CMO SaysCoca-Cola's chief marketing officer Marcos de Quinto says TV spend remains "critica ...
- Programmatic Spend Can Increase Marketing Return Up To 22%A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Digital Video Advertising's Perception GapDigital video does as good a job selling as it does buildi ...
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises Marketers will spend more to run ads through programmatic channels, but ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And AvailabilityThe consensus at a panel during OMMA Programmatic is that prices a ...
- Existing Metrics May Perpetuate Ad BlockingExisting ad metrics may perpetuate ad blocking, according to ad tech fi ...
- Email Still Delivering Strong ROI, EMarketer Report ShowsDespite whisperings of its decline in recent years, email remains a growin ...
- ROI Means Email Is Still Going StrongThe well-known Mark Twain quip -- "The reports of my death a ...
- Matomy Launches myDSP, Self-Serve Demand-Side PlatformDigital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Product Transparency Creates TrustConsumer demand for product transparency is on the rise, and brands th ...
- Some Popular Key Indicators That Aren't So KeyA new report done by Nielsen Media Lab for HIRO Media challeng ...
- B2B Executives Use Marketing Analytics To Boost The Bottom Line More B2B marketers are using marketing analytics to improve return on investme ...
- On-Shelf Availability Boosts Retailer ROIWith keys to drive ROI ahead of Labor Day, merchandisers could s ...
- Why Is Proving Search ROI So Difficult?A recent survey that suggested 90% of enterprise businesses were undervaluing sear ...
- SourceKnowledge Releases New SaaS Platform For Programmatic ClientsSourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- Attribution Becoming More Of A Priority For Marketers A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- Marketers Struggle To Determine Media Mix, Prove ROI"Cross-platform planning and execution across all touchpoints is the key to achievi ...
- Email's Huge ROI Comes Through Developing Customer RelationshipsAccording to the Direct Marketing Association, the ROI for email marketing ...
- Marketers' Biggest Challenge Is Quantifying ROIIn our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play ModelGameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- Don't Panic -- Email's Well Placed To Survive Post-Brexit Budget CutsDigital marketing is less likely than print and tv to suffer fr ...
- Getting Granular On NativeOutbrain's Francois-Xavier Preaut shares his take on native advertising's development, along wi ...
- Email Tops ROI League Table From AdestraEmail marketing continues to top the charts for return on investment (RO ...
- From One Second To Five. EU's Parting Viewability Gift To Brexit Britain?IAB Europe is taking a lead in upping viewability from one seco ...
- Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental SalesThe average rate of return for magazines was $3.94 per dollar spen ...
- Transparency 4.0Now more than ever before, clients want to know if they g ...
