- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
RTBlog, Tobi Elkin - Monday, March 6, 2017
While the big news last week was Snap's IPO, the news th ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Metamarkets and Rubicon Project have teamed up to help media buyers ...
- Mobile Email Drives Call Conversions
Around The Net In EU Email Marketing, Sean Hargrave - Monday, February 13, 2017
FIfty-four percent of emails are read on smartphones compared to desktop. Howeve ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2017
Facebook's mobile ad network emerged as the top-performing advertising network during t ...
- DMA Report Shows Email Most Highly Rated By Marketers, Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
According to this year's results, email marketing remains in robust health. Accordi ...
- Deadly Venom and Lifetime Value
MAD, Jason Carmel - Thursday, January 12, 2017
The best book on marketing analytics that I've read is not abo ...
- Marketers Seek Email Info During Holidays
Email Marketing Daily, Jess Nelson - Friday, January 6, 2017
Email marketing was the most read-about and sought after marketing tactic amo ...
- ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social
EuroMail, Sean Hargrave - Friday, January 6, 2017
Email is named top of the league for ROI by eConsultancy on ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of Security
RTBlog, Tobi Elkin - Thursday, December 22, 2016
Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- Email Is An ROI Leader
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
Email marketing has proven year after year to be an extremely importa ...
- Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver
EuroMail, Sean Hargrave - Friday, December 16, 2016
Email is at it again. After driving one in five sales ov ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohame ...
- TV Gives Better ROI Than Digital, Coca-Cola's CMO Says
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Coca-Cola's chief marketing officer Marcos de Quinto says TV spend remains "critica ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Digital Video Advertising's Perception Gap
VidBlog, P.J. Bednarski - Tuesday, October 18, 2016
Digital video does as good a job selling as it does buildi ...
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Real-Time Daily, Laurie Sullivan - Monday, October 3, 2016
Marketers will spend more to run ads through programmatic channels, but ...
- OMMA Programmatic: A Q4 Temperature Check On Quality, Price, And Availability
Real-Time Daily, Tobi Elkin - Tuesday, September 27, 2016
The consensus at a panel during OMMA Programmatic is that prices a ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- Email Still Delivering Strong ROI, EMarketer Report Shows
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Despite whisperings of its decline in recent years, email remains a growin ...
- ROI Means Email Is Still Going Strong
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
The well-known Mark Twain quip -- "The reports of my death a ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Product Transparency Creates Trust
Research Brief, Jack Loechner - Monday, September 5, 2016
Consumer demand for product transparency is on the rise, and brands th ...
- Some Popular Key Indicators That Aren't So Key
VidBlog, P.J. Bednarski - Monday, August 29, 2016
A new report done by Nielsen Media Lab for HIRO Media challeng ...
- B2B Executives Use Marketing Analytics To Boost The Bottom Line
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
More B2B marketers are using marketing analytics to improve return on investme ...
- On-Shelf Availability Boosts Retailer ROI
Research Brief, Jack Loechner - Thursday, August 18, 2016
With keys to drive ROI ahead of Labor Day, merchandisers could s ...
- Why Is Proving Search ROI So Difficult?
Performance Marketing Insider, Aaron Baar - Tuesday, August 16, 2016
A recent survey that suggested 90% of enterprise businesses were undervaluing sear ...
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...