More B2B marketers are using marketing analytics to improve return on investment and to more efficiently distribute their marketing dollars. Data from Regalix, which polled more than 500 B2B marketers
globally, found that more than 60% said they'd experienced a sales increase of between 11% and 50% due to using marketing analytics. Using marketing analytics tools offers companies more visibility
into their marketing spends, enabling them to allocate dollars to the highest-performing channels.
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