Around the Net

B2B Executives Use Marketing Analytics To Boost The Bottom Line

More B2B marketers are using marketing analytics to improve return on investment and to more efficiently distribute their marketing dollars. Data from Regalix, which polled more than 500 B2B marketers globally, found that more than 60% said they'd experienced a sales increase of between 11% and 50% due to using marketing analytics. Using marketing analytics tools offers companies more visibility into their marketing spends, enabling them to allocate dollars to the highest-performing channels.

Read the whole story at eMarketer »

Next story loading loading..