Around the Net

Mobile Email Drives Call Conversions

FIfty-four percent of emails are read on smartphones compared to desktop. However, it's interesting to see that even though emails are ready on smartphones, they only account for 20% of online conversions. Smartphones are driving call conversions, so if you're not accounting for them in your email marketing ROI, then your email conversion rates are inaccurate.

Read the whole story at »

Next story loading loading..