Tag results for "roi"
- SEO Report Analyzes Budgets, Challenges, Strategies A survey of 240 SEO professionals found that technical SEO is whe ...
- Monetization Tops All IoT ChallengesWhile plenty of challenges surround the Internet of Things, there's one th ...
- Paid-Search ROI Continues To FallA report released Tuesday implies that during the past six years, t ...
- Personalized Email Drives Higher ROI, Study SaysA personalization strategy directly impacts the profitability of email marketing campaigns, accordi ...
- Email Still The King Of ROI, Says DMAEmail marketing remains the best digital marketing channel for return on investmen ...
- Don't Expect High Email ROI Without TestingA study of more than 2,500 digital marketers suggests that a majori ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers ...
- Email Named King Of ROI, AgainA global survey carried by MarketingProfs shows that once again email ...
- Email Marketing Crowned ROI King, Beats Social -- AgainEmail marketers have yet more proof their channel provides the best R ...
- TV's ROIs Dominate All Media From 2010-2016, TV advertising consistently outperformed digital among key return on investme ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement EffortThe partnership will link up Kantar Millward Brown's Ignite panel, which includ ...
- Misalignment Of Incentives With Goals Plagues MarketersThis latest research report provides insights from over 200 marketing leaders, ...
- Understanding Return On Ad Spend Is Key To AttributionGoing beyond the last-click model is key to improving digital ad measureme ...
- Email Smashes Direct Mail On ROIDirect mail has many strong attributes, including higher recall and engagement th ...
- Email Crowned King Of ROI, AgainInvesting in email gives a massive return of thirty-eight pounds for eve ...
- One-Third Of Marketers Still Struggle With How To Use DataWhile 56% say they have little to no insight into social advertisi ...
- SEMPO Study Points To Verifying ROI As Greatest ChallengeSocial media advertising is the fastest-growing digital marketing segment, but search engi ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With FacebookNielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool f ...
- Disney Determines Long-Term Impact Of Its MultiPlatform TVA Disney study examines the interplay between multi-platform TV and paid sea ...
- Email Marketing Just Got A Massive ROI Blessing In DisguiseSo bounces and unsubscribes are up, but those who remain are shoppi ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard? While the big news last week was Snap's IPO, the news th ...
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic InventoryMetamarkets and Rubicon Project have teamed up to help media buyers ...
- Mobile Email Drives Call ConversionsFIfty-four percent of emails are read on smartphones compared to desktop. Howeve ...
- In A First, Facebook Overtakes Google Mobile Ad Network In ROIFacebook's mobile ad network emerged as the top-performing advertising network during t ...
- DMA Report Shows Email Most Highly Rated By Marketers, AgainAccording to this year's results, email marketing remains in robust health. Accordi ...
- Deadly Venom and Lifetime ValueThe best book on marketing analytics that I've read is not abo ...
- Marketers Seek Email Info During HolidaysEmail marketing was the most read-about and sought after marketing tactic amo ...
- ROI Stats Are In -- Email Is Rated 3 Times Better Than Mobile, Twice As Good As SocialEmail is named top of the league for ROI by eConsultancy on ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of SecurityJay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- Email Is An ROI LeaderEmail marketing has proven year after year to be an extremely importa ...
