- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- Attribution 2.0: Let The Gold Rush Begin
RTBlog, Joe Mandese - Monday, October 14, 2019
For those of you still trying to get your arms around attributi ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform
Publishers Daily, Sara Guaglione - Wednesday, September 18, 2019
'Entrepreneur' says it can now target 100% of its audience using t ...
- Amazon Market Share Slips In Niche Categories
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
In some specific subcategories, such as snack bars and dog food, Amazon ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- No, Digital Media Did Not Solve The Wanamaker Conundrum
MAD, Mark Andrews - Thursday, August 15, 2019
The truth is, digital media is often a source of waste th ...
- Unilever Gets ROI Boost From Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, July 26, 2019
Unilever tells "Marketing Week" that it is seeing some great ROI resul ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
Digital News Daily, Joe Mandese - Monday, July 15, 2019
Amazon continues to be improving the most in terms of perceived aggregat ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Research Intelligencer, Joe Mandese - Wednesday, April 24, 2019
In what could be one of the greatest returns on advertising investme ...
- Platform Uses Search To Match Partners Based On Data, Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 11, 2019
The technology analyzes and matches brands with the partners most likely ...
- Snap's Stock Rises On Expected Ad Revenues
Digital News Daily, Wayne Friedman - Thursday, March 14, 2019
Snapchat needs to get brand advertisers on board, convincing them that retu ...
- Marketing Magic: How Personalization Drives ROI
Email Insider, Ray Schultz - Wednesday, March 13, 2019
Retailers are most likely to show ROI from their efforts, according ...
- Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To It
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2019
New academic research conducted by Northwestern University and Facebook has concluded th ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 26, 2019
The platform plans to build simulation models to pre-determine ROI investments bas ...
- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring the ...
- Influencer Study Puts Email Last In ROI
Email Marketing Daily, Ray Schultz - Tuesday, February 5, 2019
A study by SocialPubli.com finds that 60% will increase their influencer marketi ...
- B2B Brands Say ABM Produces Higher ROI, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 29, 2019
Account-based marketing improves metrics on all fronts, but it requires a who ...
- Conversions, Revenue Are Top SEO Priorities, Report Says
Search & Performance Marketing Daily, Larissa Faw - Wednesday, November 28, 2018
The study, "The State Of Local SEO," has been issued by S ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...
- Simulmedia Creates DTC TV Buying Platform
Television News Daily, Wayne Friedman - Thursday, November 1, 2018
The platform is a bidding system that allows small daily minimum market ...
- A+E Networks Adds In-Campaign Optimization Tool To Outcome Guarantees
Television News Daily, Wayne Friedman - Thursday, October 25, 2018
New in-campaign tools allow marketers to adjust their media in campaigns whi ...
- GDPR Can Boost Email ROI, Litmus Exec Says
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
GDPR may help improve email ROI, even while email lists have suffer ...
- In A Trillion-Dollar Industry, The Answer Is Zero
MAD London, Carl Erik Kjaersgaard - Wednesday, October 24, 2018
Zero-based marketing is gaining traction now that AI can monitor campaign R ...
- The Why Of ROI: Factors That Affect Email Return
Email Insider, Ray Schultz - Thursday, October 11, 2018
Email produces the highest ROI. But that may not be desirable, giv ...
- ROI Carries Various Meanings, Depending On Data
MAD, Larissa Faw - Monday, October 8, 2018
The definition of return on investment (ROI) is in the eye ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
North America leads in the use of email for personalization, an HBR-Masterca ...