Tag results for "roi"
- In A Trillion-Dollar Industry, The Answer Is ZeroZero-based marketing is gaining traction now that AI can monitor campaign R ...
- The Why Of ROI: Factors That Affect Email ReturnEmail produces the highest ROI. But that may not be desirable, giv ...
- ROI Carries Various Meanings, Depending On DataThe definition of return on investment (ROI) is in the eye ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: StudyFifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: StudyNorth America leads in the use of email for personalization, an HBR-Masterca ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips DemandOne of the most interesting, refined startups I've seen in the "rewarde ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media ValueWhile the industry continues to debate the ROI of social-media influencers, Europe ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: StudyThere's a disconnect between B2B marketers who look at clicks and lea ...
- Why You Should Demand Guarantees From SEO CompaniesBefore asking for a guarantee, consider the benefits of SEO. Determine w ...
- Disconnect Between Consumers And Digital Ads Widens, 43% Now NegativeThere is a growing disconnect between how consumers perceive the role ...
- L'Oreal Unveils Real-Time ROI Tool"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has develop ...
- Newspapers Tell Brands -- Not All Media Is Created EqualNewspapers remind brands that if they buy cheap, they will always e ...
- Buyers Favor Cross-Channel Marketing, Impacts TVWhile many marketers plan to increase media budgets for cross-channel advertising ov ...
- Snapchat Launches Offline Sales Tracking ServiceMobile Marketing is reporting that Snapchat has signed a deal with identi ...
- Emai ROI Checkup, Sector By SectorIt might surprise you which areas perform best in email ROI. It ...
- Apple Search Ads Jump In Singular ROI Index RankingThe search newcomer leaped from No. 10 in 2016, to No. ...
- SEO Metrics You Should Be Tracking But Probably Aren'tDetermining your SEO success means more than just tracking Google page ranking ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROIThe results are in -- and the duopoly of Facebook and Goog ...
- Search Professionals Say Generating Leads, Traffic To Websites Are Biggest ChallengesForty percent of marketers still point to proving ROI, and 28% ci ...
- High-Rated TV Shows Still Deliver Top ROIsA new study reveals that programs with a 1.0 rating or great ...
- The Efficiency Of ROI: How Does Email Measure Up?The age-old debate over email versus print has a new angle. ...
- Pairing Push And Pull Increases User EngagementA recent analysis suggest that marketers should pair push channels, such ...
- Research Suggests Bing Trumps Google For ROIIt may be easy to think that search is all about Googl ...
- CMO Budgets Hit A Plateau, Is Proving ROI To Blame?After a spike between 2015 to 2017, CMOs are seeing their budge ...
- VAB Offers TV Networks Thor, Attribution Measurement PlatformLooking to compete with digital media's strong ROI metrics, the Video Advertisi ...
- Traditional Media Platforms Tout Brand Safety, Score Higher ROIA new survey says longtime traditional media partners' digital platforms score hi ...
- Simulmedia Signs Neustar For VerificationTV advertising-tech platform Simulmedia has inked a deal with real-time information provid ...
- Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, PublishersAs the EU begins adopting new, rigorous consumer data guidelines, at lea ...
- What Digital ROI Is Really About, In Three WordsTo properly calculate return on digital media investment we must take in ...
