- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...
- Simulmedia Creates DTC TV Buying Platform
Television News Daily, Wayne Friedman - Thursday, November 1, 2018
The platform is a bidding system that allows small daily minimum market ...
- A+E Networks Adds In-Campaign Optimization Tool To Outcome Guarantees
Television News Daily, Wayne Friedman - Thursday, October 25, 2018
New in-campaign tools allow marketers to adjust their media in campaigns whi ...
- GDPR Can Boost Email ROI, Litmus Exec Says
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
GDPR may help improve email ROI, even while email lists have suffer ...
- In A Trillion-Dollar Industry, The Answer Is Zero
MAD London, Carl Erik Kjaersgaard - Wednesday, October 24, 2018
Zero-based marketing is gaining traction now that AI can monitor campaign R ...
- The Why Of ROI: Factors That Affect Email Return
Email Insider, Ray Schultz - Thursday, October 11, 2018
Email produces the highest ROI. But that may not be desirable, giv ...
- ROI Carries Various Meanings, Depending On Data
MAD, Larissa Faw - Monday, October 8, 2018
The definition of return on investment (ROI) is in the eye ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
North America leads in the use of email for personalization, an HBR-Masterca ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
RTBlog, Joe Mandese - Monday, September 24, 2018
One of the most interesting, refined startups I've seen in the "rewarde ...
- Wednesday TV Is Best Night For ROI
Television News Daily, Wayne Friedman - Wednesday, August 29, 2018
Media attribution analytics company C3 says the middle of the week ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media Value
Digital News Daily, Larissa Faw - Thursday, July 26, 2018
While the industry continues to debate the ROI of social-media influencers, Europe ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: Study
Email Marketing Daily, Ray Schultz - Friday, July 13, 2018
There's a disconnect between B2B marketers who look at clicks and lea ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Disconnect Between Consumers And Digital Ads Widens, 43% Now Negative
Research Intelligencer, Joe Mandese - Tuesday, July 10, 2018
There is a growing disconnect between how consumers perceive the role ...
- L'Oreal Unveils Real-Time ROI Tool
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has develop ...
- Newspapers Tell Brands -- Not All Media Is Created Equal
London Blog, Sean Hargrave - Tuesday, July 3, 2018
Newspapers remind brands that if they buy cheap, they will always e ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...
- Snapchat Launches Offline Sales Tracking Service
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Mobile Marketing is reporting that Snapchat has signed a deal with identi ...
- Emai ROI Checkup, Sector By Sector
Email Insider, Ray Schultz - Monday, March 12, 2018
It might surprise you which areas perform best in email ROI. It ...
- Apple Search Ads Jump In Singular ROI Index Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
The search newcomer leaped from No. 10 in 2016, to No. ...
- SEO Metrics You Should Be Tracking But Probably Aren't
Search & Performance Marketing Daily, Hamlet Batista - Wednesday, February 7, 2018
Determining your SEO success means more than just tracking Google page ranking ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
London Blog, Sean Hargrave - Tuesday, February 6, 2018
The results are in -- and the duopoly of Facebook and Goog ...
- Search Professionals Say Generating Leads, Traffic To Websites Are Biggest Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 10, 2018
Forty percent of marketers still point to proving ROI, and 28% ci ...
- High-Rated TV Shows Still Deliver Top ROIs
Television News Daily, Wayne Friedman - Monday, January 8, 2018
A new study reveals that programs with a 1.0 rating or great ...
- The Efficiency Of ROI: How Does Email Measure Up?
Email Insider, Ray Schultz - Thursday, January 4, 2018
The age-old debate over email versus print has a new angle. ...
- Pairing Push And Pull Increases User Engagement
Email Marketing Daily, Jess Nelson - Friday, December 22, 2017
A recent analysis suggest that marketers should pair push channels, such ...
- Research Suggests Bing Trumps Google For ROI
Around the Net In MAD London, Sean Hargrave - Monday, December 11, 2017
It may be easy to think that search is all about Googl ...
- CMO Budgets Hit A Plateau, Is Proving ROI To Blame?
Around the Net In MAD London, Sean Hargrave - Thursday, November 16, 2017
After a spike between 2015 to 2017, CMOs are seeing their budge ...