Disconnect Between Consumers And Digital Ads Widens, 43% Now Negative

There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does, according to findings of the 2017 Digital Advertising Trends Survey, being released Tuesday by Choozle.

Most concerning of all, the report finds that the industry’s efforts to improve the ROI of …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications