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Unilever CMO Says Snapchat Has 'Come Of Age'

Unilever CMO Keith Weed believes Snapchat has “come of age” and can be used for big brand campaigns, as he urges marketers to embrace new channels and take failure “on the chin”. “Now that I can prove ROI [through] Snapchat, it shows Snapchat has come of age as well and sits up there with the other [social media platforms] and we can make it work at scale."

Read the whole story at Marketing Week »

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