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Email's Huge ROI Comes Through Developing Customer Relationships

According to the Direct Marketing Association, the ROI for email marketing is around 4300%, bringing in GBP40 for every GBP1 spent. Email outperforms search, display and social media marketing. The reason for such a high ROI is that email gives marketers a platform to build customer relationships on an ongoing and direct basis. 

Read the whole story at The Drum »

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