- Mobile Brains Reaching Mobile Brains
The Third Screen, Chuck Martin - Wednesday, January 16, 2013
Targeting has been the unkept promise of mobile marketing. But we a ...
- Why Programmatic Trading Could Be A Boon To Mobile Advertising
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
"Programmatic buying is to digital advertising what high-frequency trading is to Wa ...
- Top-Five Targeting Secrets For The Facebook Exchange
Programmatic Insider, Chris Sukornyk - Tuesday, January 15, 2013
The Facebook Exchange (FBX) is a new social advertising option for markete ...
- RTM Also Stands For Relevantly-Targeted Media
RTBlog, Joe Mandese - Tuesday, January 15, 2013
It's only Day Two of RTM Daily, and I'm already thinking ...
- TV Operator Dish Enables 'Real-Time' Viewing Data, Readies Auction-Based TV Sales
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Satellite TV operator DISH Network is developing a feature enabling advertisers s ...
- Why Europe Is Lagging In RTB
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
New reports from Admonsters and Pubmatic suggest European publishers are even mo ...
- 'Programmatic' Explained, By None Other Than Eric Picard
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Basically, he defines it as, "any method of buying or selling med ...
- Search Marketers Must Become Expert Generalists
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
Search marketers have had to become "expert generalists" during the past yea ...
- Simpli.fi Goes Live With Facebook, Brings 'Element-Level' Targeting To FBX
Real-Time Daily, Joe Mandese - Monday, January 14, 2013
Simpli.fi, a next-generation real-time bidding platform developed by former Havas Digital chi ...
- Real-Time Trading Emerges As Second-Fastest Ad Sector, Limited Only By Its Inability To Crack Mobile
Real-Time Daily, Joe Mandese - Monday, January 14, 2013
The good news is that programmatic trading has emerged as the seco ...
- Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth
Online Media Daily, Joe Mandese - Friday, January 11, 2013
Online advertising will pass a symbolic milestone this year, becoming one o ...
- For Online Ad Industry, It's Time To Stop Being Nostalgic
Programmatic Insider, Jeff Green - Thursday, January 10, 2013
Time is flying. I'm sure you've already heard it at least ...
- How Ad Tech Can Kill Excel
Programmatic Insider, Eoin Townsend - Thursday, January 3, 2013
Online advertising is supposed to represent a marketing revolution, giving marketers acce ...
- Analysts Upgrade Facebook, Predict Mobile Will Surpass Online Ad Revenue Next Year
Online Media Daily, Joe Mandese - Wednesday, January 2, 2013
Citing recent feedback from marketers on its mobile and news feed ad ...