- Collective Plugs Into Facebook Exchange
Raw, Mark Walsh - Thursday, January 24, 2013
Digital audience targeting firm Collective is among the latest companies to pl ...
- [x+1] Origin Allows Marketers To Use Own CRM Data
Real-Time Daily, Tyler Loechner - Thursday, January 24, 2013
[x+1] has upgraded their Data Management Platform (DMP) to allow marketers fu ...
- Mixing Messaging and Social Media - PingMe 2.0
Real-Time Daily, Tyler Loechner - Thursday, January 24, 2013
RadiumOne has launched the second generation of their messaging app, PingMe Messenge ...
- Programmatic Trading Soars, More Concentrated Among The Top 100 Sites
RTBlog, Joe Mandese - Thursday, January 24, 2013
The volume of biddable media inventory being traded in the RTB marketpla ...
- An Infectious View Of Europe's RTB Marketplace In '12
Around the Net in Real-Time, Joe Mandese - Wednesday, January 16, 2013
They say a picture is worth a thousand words, but this infograph ...
- Xaxis Moves Into Radio, Begins Trading Online, Mobile Radio Audiences In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, January 23, 2013
Audience buying company Xaxis has partnered with Triton Digital to launch Xax ...
- Why This Will Be The Year Of Premium Programmatic, Guaranteed!
Around the Net in Real-Time, Joe Mandese - Tuesday, January 22, 2013
Ad technology guru Chris O'Hara argues that while the overall market f ...
- The 'New' Buying Model Of RTB
Around the Net in Real-Time, Joe Mandese - Tuesday, January 22, 2013
Several factors are limiting the potential of RTB to capitalize on "value-base ...
- Differentiation Creates Value
Programmatic Insider, Tom Shields - Tuesday, January 22, 2013
If column inches and growth rates are any indication, 2012 will ...
- Google's Universal Analytics Set To Transform Online Marketing
Real-Time Daily, Heather Kraus - Tuesday, January 22, 2013
The most exciting change brought about by Universal Analytics is the inclusi ...
- Adometry Raises $8 Million For Expansion
Real-Time Daily, Joe Mandese - Monday, January 21, 2013
Attribution analysis firm Adometry Monday announced an $8 million round of fundin ...
- Cyberplex Unveils Programmatic Video Ad Platform, Targeting/Tracking Embedded Inside Units
Real-Time Daily, Joe Mandese - Tuesday, January 22, 2013
Digital data analytics firm Cyberplex this morning said its EQ Ads divisi ...
- Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets Too
Around the Net in Real-Time, Joe Mandese - Monday, January 21, 2013
Yahoo Chief Marissa Mayer has been "kicking the tires" on some real-ti ...
- WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange
MediaDailyNews, Joe Mandese - Monday, January 21, 2013
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has beg ...
- SiteScout Publishes Real Simple Guide To Real-Time Bidding
Real-Time Daily, Carrie Cummings - Sunday, January 20, 2013
Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Call ...
- C3 Says Programmatic Is Missing Links, Big Brands Need To Focus On Upper Funnel To Survive
Real-Time Daily, Tyler Loechner - Tuesday, January 22, 2013
When everything ad-related is happening in real-time, it's easy to lose tra ...
- Publishers' Perspective On RTB-Enabled Programmatic Buying: Mixed
Around the Net in Real-Time, Joe Mandese - Thursday, January 17, 2013
What's the impact of RTB-enabled programmatic buying on the publisher's direct sale ...
- Gracenote, Invidi Deal Ups Real-Time Ad For TV
MediaDailyNews, Wayne Friedman - Wednesday, January 16, 2013
Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers ...
- Mobile RTB eCPMs Spike 50% For Holiday As iPad Delivers Biggest Gift
Mobile Insider, Steve Smith - Thursday, January 17, 2013
Ad prices rose substantially in MoPub's RTB marketplace this holiday, the compa ...
- Looking At The Auction Marketplace From Other Perspectives
Programmatic Insider, Gus Spathis - Thursday, January 17, 2013
The world of auction-based media is a fascinating space with rich deta ...
- What's Fueling Rocket Fuel: Smarter Machines, People Too
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue ...
- The Death Of Subjectivity: How Real-Time Analytics Can Actually Bolster Creativity
Real-Time Daily, Tina Chadwick - Sunday, January 20, 2013
Creative people have to think harder -- to look at what ...
- In Defense Of Facebook's Graph Search
Real-Time Daily, Samantha Afetian - Thursday, January 17, 2013
Graph Search empowers users to cut through the noise to find conte ...
- Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
The real-time media-trading marketplace continues to expand, this time into the onli ...
- Perdue Trades EyeWonder For The Trade Desk, Becomes COO
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
The Trade Desk has named Rob Perdue COO. He joins from ri ...
- Why Invidi's Deal With Gracenote Will Accelerate Real-Time TV Targeting
RTBlog, Joe Mandese - Thursday, January 17, 2013
Wow, so now, at least, I know people are reading RTBlog. That ...
- AdIQuity Teams With Art Of Click To Expand Mobile RTB In Asia-Pacific
Around the Net in Real-Time, Joe Mandese - Wednesday, January 16, 2013
Bangalore-based mobile ad platform AdIQuity has struck a deal with Singapore-based mobi ...
- Mobile RTB Platform Smaato Named 'Best Mobile Ad Net'
Real-Time Daily, Joe Mandese - Wednesday, January 16, 2013
Mobile RTB ad exchange Smaato was awarded the 2013 Mobility Award f ...
- Programmatic Vet Chan Joins Clash As Director Of Ad Ops
Real-Time Daily, Joe Mandese - Wednesday, January 16, 2013
Tony Chan, an expert in mobile and video programmatic trading, has join ...
- Nexage Reports 171% Growth In '12, Says Demand Outstripped Programmatic Supply
Real-Time Daily, Joe Mandese - Wednesday, January 16, 2013
Premium mobile ad exchange Nexage this morning reported that revenues from i ...