- The Future of TV Advertising Lies In RTB
Programmatic Insider, Christopher Hansen - Thursday, January 31, 2013
Real-time bidding has become so entrenched in online media buying that it ...
- RTB For Dummies
Around the Net in Real-Time, Joe Mandese - Thursday, January 31, 2013
B&T's Madeleine Ross cuts through the jargon to offer a layperson's gui ...
- 2013: The Year Of The Cloud
Real-Time Daily, Scott Ferber - Thursday, January 31, 2013
We have been through the year of the smartphone and the ye ...
- Real-Time With Frank Addante: Rubicon Chief Says He's A Suitor, Not A Seller
RTBlog, Joe Mandese - Thursday, January 31, 2013
On Tuesday, the Rubicon Project announced two strategic hires, bringing Mediaplex Found ...
- Why Video Publishers Should Stop Worrying And Learn to Love RTB
Video Insider, Michael Shehan - Thursday, January 31, 2013
Digital video publishers are confronted constantly with new questions of how ...
- Havas Taps SMG's Moorhead To Run Digital Trading And Ops
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Havas Media U.K. has tapped former Starcom MediaVest Group exec Scott Moorhe ...
- China's Baidu Prepping RTB Platform
Around the Net in Real-Time, Joe Mandese - Wednesday, January 30, 2013
Chinese search giant Baidu is preparing to launch its own RTB platfor ...
- OpenX, AdTruth Ink Deal For Mobile Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 30, 2013
Wednesday OpenX Software will announce a partnership with device recognition platform compa ...
- Evaluating RTB's Extendable Core
Programmatic Insider, Edward Montes - Wednesday, January 30, 2013
I have previously argued that RTB is a disruptive innovation in advertisi ...
- How To Get More Out Of Your DMP
Real-Time Daily, Joshua Koran - Tuesday, January 29, 2013
In 2012, we saw the incredible power of data to drive election ...
- Moe's Taps Engauge For Media, Including Programmatic Display, Mobile
Real-Time Daily, Joe Mandese - Wednesday, January 30, 2013
Moe's Southwest Grill has selected Atlanta-based Engauge as its media agency-of-record. T ...
- Accordant Strikes Mobile Accord, New Platform Enables RTB Trading
Online Media Daily, Joe Mandese - Tuesday, January 29, 2013
Independent agency trading desk Accordant Media this morning unveiled a platform f ...
- adBrite's Future Isn't, Ceasing Operations On Friday
Online Media Daily, Joe Mandese - Tuesday, January 29, 2013
adBrite, an online ad exchange founded in 2002, Monday informed advertisers th ...
- AdTheorent Unveils Real-Time Mobile 'Learning Machine,' Predicts RTB Results On-The-Fly
Real-Time Daily, Joe Mandese - Tuesday, January 29, 2013
RTB-based mobile ad network AdTheorent this morning unveiled what it described ...
- The Truth, The Whole Truth, And Nothing But The Truth (All Of Them, In Fact)
RTBlog, Joe Mandese - Tuesday, January 29, 2013
Who hasn't wished for an app that could automatically suss out t ...
- Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors'
Around the Net in Real-Time, Joe Mandese - Saturday, January 26, 2013
Rubicon Project Senior Vice President-General Manager Jay Stevens makes the case f ...
- Video RTB Could Surpass Forrester Projections
Around the Net in Real-Time, Joe Mandese - Monday, January 28, 2013
The RTB marketplace for online video will exceed Forrester Research's projections ($6 ...
- 90 Advertisers Added to eBay's Private Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, January 28, 2013
After launching a private ad exchange with "around ten advertisers" last Septembe ...
- Outside Our Bubble: Mobile - 'Ewww! What a Mess'
MoBlog, Steve Smith - Monday, January 28, 2013
When agency executives are not focused on touting the great promise ...
- Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round
Real-Time Daily, Tyler Loechner - Saturday, January 26, 2013
Last week, OpenX Software announced a $22.5 million round of funding. N ...
- BBN To Use Maxifier's Admax
Real-Time Daily, Joe Mandese - Monday, January 28, 2013
Business-to-business publishing network BBN has agreed to use Maxifier's Admax platform f ...
- Are Video And RTB Ready For Each Other? Well, Sort Of
Real-Time Daily, Tyler Loechner - Monday, January 28, 2013
The final panel at last week's OMMA RTB was a "Grill t ...
- AppNexus Closes $75M Funding, Ups Tech, Products
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Programmatic ad platform AppNexus on Thursday raised $75 million in a fourth-rou ...
- Real-Time Bidding: The Next Round
Programmatic Insider, Adam Berke - Thursday, January 24, 2013
As it pertains to display advertising, owning RTB infrastructure is quickly emergi ...
- Can Machines Manage Brand Engagement?
Real-Time Daily, Sean O'Neal - Friday, January 25, 2013
Relevant, contextual marketing is the stuff that is read, watched, and share ...
- SteelHouse Results Show Real-Time Offers Are Real Big
Real-Time Daily, Tyler Loechner - Saturday, January 26, 2013
Online advertising and marketing tech company SteelHouse announced that brands that us ...
- FBX: Is The "New Shiny Object" A Game Changer, Or Just Facebook's Version of Google AdWords?
RTBlog, Tyler Loechner - Friday, January 25, 2013
On the "Facebook's FBX: The Year Zero View" panel at OMMA R ...
- Xaxis Launches RTB For Digital Radio
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 23, 2013
WPP's audience buying company Xaxis has launched a programmatic buying product f ...
- Will Video RTB Exceed Forrester Expectations?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 24, 2013
Michael Shehan, founder, president, and CEO of SpotXchange believes that video R ...
- FBX For Dummies
Around the Net in Real-Time, Joe Mandese - Thursday, January 24, 2013
Chango CRO Dax Hamman offers a pretty good 101 on the prospec ...