- Campaign, Wednesday, January 30, 2013 8:23 AM
Havas Media U.K. has tapped former Starcom MediaVest Group exec Scott Moorhead as head of digital trading and operations. Moorhead, who will report to Havas Media Managing Partner-Digital Darren
Goldie, will be responsible for all digital trading deals, including the French agency holding company's programmatic buying technology. The appointment follows Havas' recent consolidation of all its
media operations -- including MPG and Media Contacts -- under a centralized Havas Media organization. Moorhead, who is based in London, previously was activation director and digital trading director
at Publicis' SMG unit.
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