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Havas Taps SMG's Moorhead To Run Digital Trading And Ops

  • Campaign, Wednesday, January 30, 2013 8:23 AM

Havas Media U.K. has tapped former Starcom MediaVest Group exec Scott Moorhead as head of digital trading and operations. Moorhead, who will report to Havas Media Managing Partner-Digital Darren Goldie, will be responsible for all digital trading deals, including the French agency holding company's programmatic buying technology. The appointment follows Havas' recent consolidation of all its media operations -- including MPG and Media Contacts -- under a centralized Havas Media organization. Moorhead, who is based in London, previously was activation director and digital trading director at Publicis' SMG unit.

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1 comment about "Havas Taps SMG's Moorhead To Run Digital Trading And Ops".
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  1. Adam Kasper from Havas Media, January 30, 2013 at 9:02 a.m.

    To be clear, this is news from the UK not US. Congrats to our UK team!

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