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Why This Will Be The Year Of Premium Programmatic, Guaranteed!

  • ClickZ, Tuesday, January 22, 2013 12:14 PM

Ad technology guru Chris O'Hara argues that while the overall market for RTB is limited, "RTB-enabled" ad technology will be expansive, especially as it becomes more integrated with "premium guaranteed inventory -- where the other 85% of media budgets happen." Thus he predicts 2012 will be the "year of programmatic guaranteed."


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