- A British Invasion That's Not The Beatles
Programmatic Insider, Skip Brand - Tuesday, May 7, 2013
Our British counterparts have always been a step ahead of us wh ...
- 'Always Above The Fold': Audio Joins The RTB Ranks
Data and Targeting Insider, Steve Smith - Monday, May 6, 2013
Audio RTB is here as one company slips biddable spots into t ...
- Real-Time With DataXu's Catanzaro On The Inaugural Consumer Index Report
RTBlog, Tyler Loechner - Monday, May 6, 2013
Programmatic marketing solutions provider DataXu today released its Consumer Index, a n ...
- Real-Time Inventory Feeds For Shopping To Follow RT Ad Bidding
SearchBlog, Laurie Sullivan - Monday, May 6, 2013
Brands and retail stores are ready. A local inventory feed that enabl ...
- Programmatic Newcomers Should "Pick A Partner"
Around the Net in Real-Time, Tyler Loechner - Friday, May 3, 2013
Eric Bosco, CEO of ChoiceStream, spoke with Forbes about programmatic advertising, ga ...
- Why RTB Should Be Adopted Now
Around the Net in Real-Time, Tyler Loechner - Friday, May 3, 2013
The Drum gave 10 reasons why RTB is needed as part ...
- Checking In With The RTB Marketplace
RTBlog, Tyler Loechner - Friday, May 3, 2013
According to data from Rubicon Project's real-time marketplace app, the real-time advertisi ...
- What Does Programmatic Ad Buying Mean In A Cross-Media World?
Online Spin, Dave Morgan - Thursday, May 2, 2013
At the MediaPost OutFront last week, when media buyer panelists were ask ...
- RTB Can Save Mobile
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 1, 2013
Rubicon Project's Jay Stevens wrote in The Guardian that mobile advertising nee ...
- A Computer Can't See A Face In The Clouds
Online Spin, Cory Treffiletti - Wednesday, May 1, 2013
he world of advertising and marketing is no longer a battle betwe ...
- Un-Disrupting The Mobile Video Advertising Disruption
Programmatic Insider, Skip Brand - Wednesday, May 1, 2013
Many moons ago, a forward-thinking businessman went to the upfronts seeking advertise ...
- Copyright Infringement Sites Involved In Fraud Cost Advertisers $6.8 Mil. Per Month
Real-Time Daily, Tyler Loechner - Wednesday, May 1, 2013
DoubleVerify today released information that says ad fraud on websites classified ...
- The Trade Desk Adds Video RTB
Real-Time Daily, Tyler Loechner - Wednesday, May 1, 2013
Digital media buying platform The Trade Desk today announced the addition ...