Around the Net
Programmatic Newcomers Should "Pick A Partner"
- Forbes, Friday, May 3, 2013 12:56 PM
Eric Bosco, CEO of ChoiceStream, spoke with Forbes about programmatic advertising, gave an example of a big brand that has successfully used programmatic, and shared some advice for companies just now discovering the tech.
His advice for newcomers: "Pick a partner." He added, "No marketer can do this alone, so they need to get serious about identifying an internal advocate, then testing several vendors."
